I added Social Strategy Sessions to the Classroom. One of the biggest problems I see for local businesses is that they struggle getting the attention they deserve with the platforms they are using to market their business. In the Social Platform Review and Strategy, we tackle this. I help you to fix what is broken and to help you stand out on the platforms your customers find you on! https://www.skool.com/the-local-growth-hub-1506/classroom

You are the #1 Local Growth Hub on Skool... there are 172,000 communities on skool and being #1 is hard work... I am so happy to be apart of this community

I just shared an article on LinkedIn that I think you will enjoy, Check it out here: https://www.linkedin.com/pulse/local-businesses-dont-need-go-viral-lisa-balthaser-u23me

Most local business owners think they’re “bad at marketing.” They’re not. They’re operating as if the environment stayed the same. The platforms changed. Buyer behavior changed. Trust dynamics changed. Attention economics changed. But most advice still assumes it’s 2018. That’s why what used to work now feels exhausting, inconsistent, or pointless. The issue isn’t effort — it’s context mismatch. Marketing only works when it matches the environment it lives in. In 2026, success comes from understanding: - Where attention actually goes now - Why buyers hesitate longer - How trust is built before contact - If your marketing feels harder, slower, or noisier… that’s not failure. It's a signal. And once you learn to read the environment correctly, everything starts to click again.

I am going live on Substack for my podcast at 4:30, talking about why all the hustle is slowing you down!