Marketing is no longer a department—it’s a leadership skill. In 2026, business owners who understand: - Messaging - Buyer psychology - Basic automation …grow faster and more predictably. You don’t need to be a marketing expert—but you do need marketing literacy 📘 You can absolutely be a leader and understand marketing. We will be working on all three in here. We will start on messaging next week.

Mindset shift: You’re not losing to another local business—you’re losing to distraction. Think about it... TikTok, Netflix, inbox overload, AI content… attention is scarce. So, your marketing must: - Be simple - Be skimmable - Be immediately relevant 👉 New thinking: Clarity is the new competitive advantage. ⚡ Get clear and be memorable!

Mindset shift: Marketing didn’t break. Consumer behavior evolved. Stop blaming algorithms, platforms, or “the economy” and start recognizing what actually changed: - Attention is fragmented - Trust is earned slower - Buying decisions are made emotionally before logically 👉 New belief: Marketing now rewards clarity, relevance, and consistency—not volume.

When people (or you) tell you that you are not good enough, strong enough, pretty enough, smart enough, thin enough, successful enough, or the many other myriads of things, acknowledge it was said and move on. Define yourself by who GOD says you are and who you KNOW you are instead. IF you are a good person, a Christ follower, and someone who is kind and caring, then when someone tries to tell you otherwise, it is ALWAYS THEIR problem and a flaw within them. It could be that they see a steady and capable human in front of them, and they realize THEY are missing some of those wonderful traits. It could be they lack EQ. because IQ just does not cover that part. It could be their frustration with self that shows up when your light is reflected on them. So, today my message to you is that you are capable and that you have everything you need already inside you to accomplish what you need to accomplish. You just need discernment to know what the truth is and what it is not.

I just wrote an article over on Substack about commitment to personal growth and success. Check it out here: https://lisabalthaser.substack.com/p/how-committed-are-you-to-success