“I’m Not a Marketer” Is No Longer an Option
Marketing is no longer a department—it’s a leadership skill.
In 2026, business owners who understand:
  • Messaging
  • Buyer psychology
  • Basic automation
…grow faster and more predictably.
You don’t need to be a marketing expert—but you do need marketing literacy 📘
You can absolutely be a leader and understand marketing.
We will be working on all three in here. We will start on messaging next week.
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Lisa Balthaser
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“I’m Not a Marketer” Is No Longer an Option
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