If you’ve been trying to make money online as a creator, you already know the old model: - Brand deals - Sponsorships - Driving traffic off-platform - Building on someone else’s ecosystem Facebook has flipped that model. Right now, Facebook is directly paying creators for everyday content — not just long-form videos, but also: ✅ Reels ✅ Photos / image posts ✅ Text posts ✅ Stories ✅ “Normal” daily content… as long as it performs + gets engagement This post is a breakdown of the video and what we’re doing behind the scenes. 1) Why Facebook Is Suddenly Interesting Again There are two big reasons we’re taking Facebook seriously now: a) The monetization program has changed Facebook recently moved towards a more unified Content Monetization program. That matters because historically, monetization was confusing and fragmented. Now it’s clearer, simpler, and more accessible (still in beta, but moving fast). b) Facebook is under pressure Facebook is competing hard with: - YouTube - TikTok - Instagram So what do they do to win creators back? They pay creators well to publish content on Facebook. This creates a window where the people who move early can capture an outsized share of reach and payouts before everything gets saturated. 2) The Core Idea: Engagement > Views This is important: Facebook is not rewarding “cheap views.” It’s rewarding engagement. So if your content doesn’t get reactions, comments, shares, saves, etc… you’re not going to win long-term. This is not about spamming low-effort posts. If you try to cut corners: - Your reach will get suppressed - Monetization will be harder - You’ll hit policy issues later - And you’ll lose momentum when stricter rules come in We’re building this like long-term digital assets, not quick hacks. 3) Our Experiment: 20 Pages, 20 Niches, Real Data Instead of building one page and guessing… We built 20 pages across a broad spread of niches, for one reason: 📌 Data. We want to know:

A quick update on the case study - this has moved quickly! Over the past couple of months, we launched 20 brand-new Facebook Pages as a live experiment. Nothing fancy and no shortcuts. We just built 20 pages properly from day one using the same structure and content systems we teach inside the community. The goal was simple: 👉 see how quickly we could get pages eligible for Facebook Content Monetisation if everything was done “right”. In the last update, 5 pages had been approved. Since then, another batch of approvals has landed. As of now… 16 out of 20 pages are monetised. 📈 Launch → monetisation timelines Pages approved on 26th January - Launched 1st December → monetised in 56 days - Launched 24th November → monetised in 63 days - Launched 18th November → monetised in 69 days - Launched 15th November → monetised in 72 days - Launched 10th November → monetised in 77 days Pages approved on 29th January - Launched 25th November → monetised in 65 days - Launched 24th November → monetised in 66 days - Launched 21st November → monetised in 69 days - Launched 20th November → monetised in 70 days - Launched 19th November → monetised in 71 days - Launched 18th November → monetised in 72 days - Launched 17th November → monetised in 73 days - Launched 17th November → monetised in 73 days - Launched 15th November → monetised in 75 days - Launched 12th November → monetised in 78 days - Launched 10th November → monetised in 79 days What I think is actually interesting here is this wasn’t one page getting lucky. These pages were launched a weeks apart, across a variety of different niches, with no existing brand behind them and they’re all landing in roughly the same window. This tells us: - the page setup is solid - the content formats make sense - engagement signals are clean - and Facebook is just… doing what Facebook does when you don’t fight it What’s next: Now that monetisation is switched on across most of the pages, we move into the fun bit: