If you’ve been trying to make money online as a creator, you already know the old model: - Brand deals - Sponsorships - Driving traffic off-platform - Building on someone else’s ecosystem Facebook has flipped that model. Right now, Facebook is directly paying creators for everyday content — not just long-form videos, but also: ✅ Reels ✅ Photos / image posts ✅ Text posts ✅ Stories ✅ “Normal” daily content… as long as it performs + gets engagement This post is a breakdown of the video and what we’re doing behind the scenes. 1) Why Facebook Is Suddenly Interesting Again There are two big reasons we’re taking Facebook seriously now: a) The monetization program has changed Facebook recently moved towards a more unified Content Monetization program. That matters because historically, monetization was confusing and fragmented. Now it’s clearer, simpler, and more accessible (still in beta, but moving fast). b) Facebook is under pressure Facebook is competing hard with: - YouTube - TikTok - Instagram So what do they do to win creators back? They pay creators well to publish content on Facebook. This creates a window where the people who move early can capture an outsized share of reach and payouts before everything gets saturated. 2) The Core Idea: Engagement > Views This is important: Facebook is not rewarding “cheap views.” It’s rewarding engagement. So if your content doesn’t get reactions, comments, shares, saves, etc… you’re not going to win long-term. This is not about spamming low-effort posts. If you try to cut corners: - Your reach will get suppressed - Monetization will be harder - You’ll hit policy issues later - And you’ll lose momentum when stricter rules come in We’re building this like long-term digital assets, not quick hacks. 3) Our Experiment: 20 Pages, 20 Niches, Real Data Instead of building one page and guessing… We built 20 pages across a broad spread of niches, for one reason: 📌 Data. We want to know:

A quick update on the case study - this has moved quickly! Over the past couple of months, we launched 20 brand-new Facebook Pages as a live experiment. Nothing fancy and no shortcuts. We just built 20 pages properly from day one using the same structure and content systems we teach inside the community. The goal was simple: 👉 see how quickly we could get pages eligible for Facebook Content Monetisation if everything was done “right”. In the last update, 5 pages had been approved. Since then, another batch of approvals has landed. As of now… 16 out of 20 pages are monetised. 📈 Launch → monetisation timelines Pages approved on 26th January - Launched 1st December → monetised in 56 days - Launched 24th November → monetised in 63 days - Launched 18th November → monetised in 69 days - Launched 15th November → monetised in 72 days - Launched 10th November → monetised in 77 days Pages approved on 29th January - Launched 25th November → monetised in 65 days - Launched 24th November → monetised in 66 days - Launched 21st November → monetised in 69 days - Launched 20th November → monetised in 70 days - Launched 19th November → monetised in 71 days - Launched 18th November → monetised in 72 days - Launched 17th November → monetised in 73 days - Launched 17th November → monetised in 73 days - Launched 15th November → monetised in 75 days - Launched 12th November → monetised in 78 days - Launched 10th November → monetised in 79 days What I think is actually interesting here is this wasn’t one page getting lucky. These pages were launched a weeks apart, across a variety of different niches, with no existing brand behind them and they’re all landing in roughly the same window. This tells us: - the page setup is solid - the content formats make sense - engagement signals are clean - and Facebook is just… doing what Facebook does when you don’t fight it What’s next: Now that monetisation is switched on across most of the pages, we move into the fun bit:

This is your final reminder — the prices on our paid community tiers are increasing as of this evening. 🌙 Paid community is here: https://www.skool.com/ailabpro. Before I get into the specifics, let me quickly walk you through how our progression system works so you can decide what's right for you: 🆓 Free Community → 30 Day Challenge Everything you need to set up your page, batch content, and get monetized. A solid foundation to get started. ↗️ Accelerator Plan Want to get monetized faster with less manual work? The Accelerator gives you automation strategies so content is being created and published while you sleep — or while you're on holiday. You also get 2 additional courses and access to our paid community forum, where real conversations happen — people sharing strategies, asking questions, and doing the work. 🚀 Operator Plan (Premium) This is where 90% of people land — and for good reason. You get everything in Accelerator PLUS live calls twice a week, support in the community daily, access to every current course, and every future course included. The value here is hard to beat. 🔥 VIP Tier Currently includes 50% off the annual price on the Operator plan. We're evolving this tier, but this deal will NOT carry over — it's only available for about another week. 💬 Real results: Kirsten, one of our Operator members, has already improved her monetization by 50% using the strategies inside. Here's what's changing tonight: Accelerator: $39 → $47 Operator: $77 → $87 (then $97 in 30 days) If you want to lock in the lowest price and start scaling your earnings with proven engagement and monetization strategies — now is the time. 👉 Upgrade before tonight to save. See you on the inside! - https://www.skool.com/ailabpro

We built Witness History during the 30 Day Challenge. Less than a week ago, we switched on automated reels. Now the page is starting to pick up real momentum - and we haven’t touched a thing manually. That’s the power of having the system set up properly. Full behind-the-scenes, automation blueprints and tutorials all inside the Plus community. Things have been a little quieter in here lately while we build out the systems and resources for the Plus community, but there’s a lot of cool stuff happening...

We're genuinely excited you’re here. This community is built for people who want to build something real. Not hacks. Not noise. Not vague advice. Systems. Structure. Progress. Over the next few weeks, you’re going to learn how to build Facebook pages as real digital assets using simple templates, clear workflows, and repeatable systems that compound over time. And we’re starting together. The 30-Day Challenge is available in the classroom to compete at your own pace. This is a structured, step-by-step build where you will: - Launch your Facebook page - Create your first content system - Batch and automate your posting - Understand how monetisation actually works - Build real momentum with clarity and confidence Nothing is rushed. Nothing is left vague. You'll always know exactly what to do next. What to Do Right Now Before you get started: - Take a look around the community - Introduce yourself in the comments below - Share where you’re starting from (complete beginners and seasoned veterans are welcome) You don’t need to be perfect. You just need to show up. This is a working environment. People here are building, learning, and moving forward together. I’m glad you’re here. Let’s build something that lasts. 👇 Introduce yourself below and say hello