🎥 New Video Breakdown: Facebook’s Content Monetization “Land Grab” + Our 20-Page Experiment (AI + Automation)

Mark Mars

Dec '25 (edited) • Announcements & News 📣

If you’ve been trying to make money online as a creator, you already know the old model:

Brand deals
Sponsorships
Driving traffic off-platform
Building on someone else’s ecosystem

Facebook has flipped that model.

Right now, Facebook is directly paying creators for everyday content — not just long-form videos, but also:

✅ Reels

✅ Photos / image posts

✅ Text posts

✅ Stories

✅ “Normal” daily content… as long as it performs + gets engagement

This post is a breakdown of the video and what we’re doing behind the scenes.

1) Why Facebook Is Suddenly Interesting Again

There are two big reasons we’re taking Facebook seriously now:

a) The monetization program has changed

Facebook recently moved towards a more unified Content Monetization program.

That matters because historically, monetization was confusing and fragmented. Now it’s clearer, simpler, and more accessible (still in beta, but moving fast).

b) Facebook is under pressure

Facebook is competing hard with:

YouTube
TikTok
Instagram

So what do they do to win creators back?

They pay creators well to publish content on Facebook.

This creates a window where the people who move early can capture an outsized share of reach and payouts before everything gets saturated.

2) The Core Idea: Engagement > Views

This is important:

Facebook is not rewarding “cheap views.”

It’s rewarding engagement.

So if your content doesn’t get reactions, comments, shares, saves, etc… you’re not going to win long-term.

This is not about spamming low-effort posts.

If you try to cut corners:

Your reach will get suppressed
Monetization will be harder
You’ll hit policy issues later
And you’ll lose momentum when stricter rules come in

We’re building this like long-term digital assets, not quick hacks.

3) Our Experiment: 20 Pages, 20 Niches, Real Data

Instead of building one page and guessing…

We built 20 pages across a broad spread of niches, for one reason:

📌 Data.

We want to know:

Which niches grow fastest
Which niches attract Tier 1 audiences
Which content types drive engagement in each niche
Which pages are likely to monetize best
And what it really takes to build these assets at scale

This is a repeatable system problem — not a “one page got lucky” story.

4) Early Results (First ~6 Weeks)

Here’s what we’ve seen so far from the first 20 pages:

✅ Oldest page started around 10th November

✅ We created the full batch over roughly a month

✅ Combined followers: ~205,000

✅ Combined interactions: ~290,000

✅ Publishing volume: about 345 posts per day across the network

Content mix so far:

Mostly image posts (fastest to build + easiest to automate early)
We’ve started adding reels since mid-month
More formats coming next as we test engagement per niche

5) Tier 1 Countries Matter (A Lot)

Most of our audience has come from:

🇺🇸 US

🇬🇧 UK

🇨🇦 Canada

🇦🇺 Australia

🇳🇿 New Zealand

That’s intentional.

Tier 1 audiences are typically worth more because Facebook can monetize them more effectively with ads, which usually correlates with higher payouts.

6) Why We Used Ads (Seeding Followers)

Starting a Facebook page from zero is possible organically…

…but it’s slow.

And this opportunity is time-sensitive.

So we chose to seed each page with followers via ads to get momentum early.

Our initial aim was 10,000 followers per page, but results vary by niche.

What we’re seeing:

Average cost per follower/like around £0.02–£0.04
Some niches are cheaper
Some niches are more expensive
Boosting individual posts was not as efficient as running standard page-like/follower campaigns

This isn’t about “buying success.”It’s about removing the cold-start problem so the content has a better chance to travel.

7) Monetization Timeline (What We Expect)

We’re not monetized yet (and we didn’t expect to be).

Realistically:

We’re about 6 weeks in
We expect monetization to take closer to ~90 days
Facebook also states you won’t be monetized for at least 30 days

So the plan is simple:

✅ Keep building engagement

✅ Improve content quality and formats

✅ Expand content types (reels, etc.)

✅ Continue testing what performs per niche

8) The Bigger Play: Multiple Monetization Layers

Facebook monetization is only one layer.

Once you build an audience, you can stack:

Website ads (send traffic to a site, get paid again)
Affiliate offers (Amazon + niche-specific partners)
Digital products (templates, ebooks, downloads)
Physical products (dropshipping, print-on-demand, etc.)
Services (if the niche supports it)

That’s the real point: Build the audience once. Monetize it multiple ways.

9) Scaling Beyond Facebook (Without Copy-Pasting)

Once we have automations that generate content reliably…

We can produce similar content frameworks for:

YouTube
TikTok
Instagram

But this is critical:

⚠️ Do NOT repost identical content everywhere, especially on Facebook.Facebook checks for uniqueness and will suppress low-value or duplicated content.

The goal is: