What A players don't want you to know about appointment settingโฆ.
There is a difference between a Transactional appointment set and a relationship-driven appointment set. Transactional setting makes your prospects feel like a numberโฆ Generalised sms reminders (if any), no mention of the prospects name or application etcโฆ Relationship-driven appointment sets are met with โspeed to leadโ. If someone books you reply within the first 10 minutes. You text them by name, acknowledge their application, confirm the time they booked (IN THERE TIMEZONE) and most importantly put a face to the name (you. the rep)โฆ How do you do this?? It's simple but powerfulโฆ. A 30 second video introduction. When prospects receive personalised video introductions, a few powerful things happen: 1. Trust is accelerated โ People buy from people, not just offers. When they see your face, hear your tone, and feel your energy, it humanises the process. Youโre no longer a stranger on the other side of a Zoom link. 2. Commitment increases โ If youโve taken the time to make a short video just for them, theyโre far less likely to ghost you. It feels like thereโs already a small bond formed. 3. Differentiation is clear โ Most people rely on text confirmations or generic reminders. A personalised video immediately signals this isnโt the average sales/coaching call. Youโre willing to do what others wonโt. 4. Pre-framing happens naturally โ In the video, you can subtly establish authority and flow: โI saw your application and really liked what you mentioned about XYZโฆthats what weโre looking for.โ Set the frame (we want people who are committed, risk averse etc) 5. It demonstrates care + tenacity โ If you show youโve actually looked at their application, it proves you donโt just see them as a number. That in itself lowers walls and turns warm leads into burning hot ones.