Hi guys, I'm a bit late to the party but I have called upon AI to help then really pulled it apart and rebuilt some sections: 🕶️ Neufound — Pounamu Drop Offer Summary Ideal Client (Person) Design-minded, eco-aware individuals aged 25–45 who live a creative, surf-inspired, outdoors lifestyle. They care deeply about self-expression, sustainability, and craft. They want their purchases to say something about who they are — to align with their values, reflect their individuality, and elevate their social identity. Core Promise (Outcome) Neufound sunglasses shape identity. They help our customers express individuality and social status in a mindful, elevated way — combining timeless design, sustainability, and cultural depth in every frame. The Plan (Milestones) 1. Limited-Edition Drop Launch:Release the Pounamu Drop — a small-batch, design-led collection inspired by Aotearoa’s cultural heritage and natural landscape. 2. Community & Connection:Build brand resonance through storytelling, collaborations, and campaigns that connect customers to a conscious, design-driven movement. 3. Wear Your Identity:Deliver a product that elevates daily style, sparks conversation, and signals values — effortlessly shaping how customers are seen. Price & Payment Options - $199 NZD per pair - Flexible payment options available (e.g. Afterpay) - Premium, sustainable, small-batch eyewear for less than the price of a designer sneaker — designed to last, crafted to be timeless. Scarcity Mechanism - Strictly limited to 100 pairs worldwide. - Once sold out, the drop will not be restocked until the next seasonal release. Urgency Trigger - Orders open for a limited time only (2–3 weeks). - After the release window closes, availability is subject to future seasonal drops. Included Bonuses - Lifetime Care Guarantee:We stand behind our craftsmanship for life. If your frames ever need adjustment, repair, or maintenance due to manufacturing issues, we’ll take care of them — forever. - Circular Design Credit:When the time comes to retire your old frames — even if they’re not Neufound — return them to us. We’ll recycle or repurpose them responsibly, and you’ll receive a credit toward your next pair.