Offer worksheet · In-House Edge Community

Offer worksheet

Hi guys, I'm a bit late to the party but I have called upon AI to help then really pulled it apart and rebuilt some sections:

🕶️ Neufound — Pounamu Drop Offer Summary

Ideal Client (Person)

Design-minded, eco-aware individuals aged 25–45 who live a creative, surf-inspired, outdoors lifestyle. They care deeply about self-expression, sustainability, and craft. They want their purchases to say something about who they are — to align with their values, reflect their individuality, and elevate their social identity.

Core Promise (Outcome)

Neufound sunglasses shape identity. They help our customers express individuality and social status in a mindful, elevated way — combining timeless design, sustainability, and cultural depth in every frame.

The Plan (Milestones)

Limited-Edition Drop Launch:Release the Pounamu Drop — a small-batch, design-led collection inspired by Aotearoa’s cultural heritage and natural landscape.
Community & Connection:Build brand resonance through storytelling, collaborations, and campaigns that connect customers to a conscious, design-driven movement.
Wear Your Identity:Deliver a product that elevates daily style, sparks conversation, and signals values — effortlessly shaping how customers are seen.

Price & Payment Options

$199 NZD per pair
Flexible payment options available (e.g. Afterpay)
Premium, sustainable, small-batch eyewear for less than the price of a designer sneaker — designed to last, crafted to be timeless.

Scarcity Mechanism

Strictly limited to 100 pairs worldwide.
Once sold out, the drop will not be restocked until the next seasonal release.

Urgency Trigger

Orders open for a limited time only (2–3 weeks).
After the release window closes, availability is subject to future seasonal drops.

Included Bonuses

Lifetime Care Guarantee:We stand behind our craftsmanship for life. If your frames ever need adjustment, repair, or maintenance due to manufacturing issues, we’ll take care of them — forever.
Circular Design Credit:When the time comes to retire your old frames — even if they’re not Neufound — return them to us. We’ll recycle or repurpose them responsibly, and you’ll receive a credit toward your next pair.

Guarantee

30-Day No-Questions-Asked Return: If you’re not completely satisfied, return your sunglasses within 30 days for a full refund.
12-Month Defect Warranty: We’ll repair or replace any manufacturing defects free of charge within the first year.

Result: A premium, small-batch eyewear experience that blends culture, design, and sustainability — helping our customers express who they are without saying a word.

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