3 moves: 1) Mine competitors’ winners with Helium 10/Jungle Scout (branded + non-branded). 2) Overweight bids on those terms; prioritize Top of Search. 3) Tighten listing SEO titles, images, descriptions built around those keywords. Do this and you’ll lift visibility, conversion, and organic rank without guesswork. Which competitor term should you own this month?

Many Amazon sellers believe running ads all day will drive more sales, but that’s not always the case. Have you explored dayparting? The outcome? Higher sales at a lower cost. Instead of running ads all day, analyze your data and daypart your campaigns to optimize ad spend during peak shopping times. Have you implemented dayparting yet?

Focus your weekly dashboard on: • Conversion rate by campaign (is traffic qualified?) • Customer lifetime value (set smarter TACoS + bids) • Profit per click, not just CPC (margin > clicks) • Market share growth in target categories (are we winning shelf space?) Audit last 30–90 days, cut spend that doesn’t lift CVR or profit per click, and reinvest into high-intent campaigns and hero ASINs. Data that drives decisions = ads that scale.

Most sellers focus on just one piece of the puzzle and wonder why their ROAS is terrible. The reality check: Most sellers skip the "Defend" phase entirely, then wonder why their competitors are stealing their lunch money. Start with Defend if you're already ranking well. Secure your territory first, then expand with Discover and Dominate tactics. Which pillar are you strongest in? And which one needs work?

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