Aug 25 • Helpful Material
Smart Amazon sellers don’t chase vanity metrics they track what moves the P&L.
Focus your weekly dashboard on:
• Conversion rate by campaign (is traffic qualified?)
• Customer lifetime value (set smarter TACoS + bids)
• Profit per click, not just CPC (margin > clicks)
• Market share growth in target categories (are we winning shelf space?)
Audit last 30–90 days, cut spend that doesn’t lift CVR or profit per click, and reinvest into high-intent campaigns and hero ASINs.
Data that drives decisions = ads that scale.
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Smart Amazon sellers don’t chase vanity metrics they track what moves the P&L.
skool.com/scale-on-amazon-3660
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