Most restaurant owners think the way to fix a slow Tuesday night is to run a "20% Off" coupon. Here is the hard truth: Discounts attract "deal-seekers" who will never come back at full price. They don't build loyalty; they erode your brand and kill your margins. The Strategy: The "Specific Craving" Campaign Instead of discounting your entire menu, you need to create a "Micro-Event." People don't leave their house for "10% off." They leave their house for an exclusive experience. The 5-Minute "Marketing Plug" Action Plan: 1. Identify your "Dead Zone": (e.g., Tuesdays 4 PM – 7 PM). 2. Pick one "High-Margin" item: (e.g., Tacos, Wings, or a specific Appetizer). 3. Create a "Bundle" that expires: Instead of "Taco Tuesday," call it the "Chef’s Secret Taco Flight." 4. * The Pitch: "Tonight only: 3 off-menu tacos + a signature pairing. Only 30 flights available. When they’re gone, they’re gone." 5. The Result: You aren't "cheap." You are exclusive. You create a "fear of missing out" (FOMO) that drives people to drive to your restaurant right now. Instead of becoming the cheap low margin place, you become the innovative trendy place.