People ask me all the time if they can pay me to pin their post or if I can endorse them/support them with a pinned post. I don’t do that, but what I do do, is I provide an opportunity for you to present your own masterclass on the calendar and I pin that! Giving a masterclass allows you to build authority, show people how you are different, provide value, and then invite them into your community or paid offer. It can be very effective, but only if you do it the right way! And that’s exactly what I’m teaching on Monday! I only teach this once every two months, so check out the pinned post under this one for all the details!

113 people joined my community in 30 days and my active members didn't move I quote the member count a lot. 1,254 in The Content Revenue Lab. It's the number I lead with. Then I opened the dashboard. About 600 members were active, and that number hadn't moved all month. In the same 30 days, 113 people had signed up. That changed how I read the total. Members tell me how well the door is working. Active members tell me whether anything inside is. Those are two different jobs, and I'd been marking one with the other's score. Now I check active before total, and I look at each month's joiners separately. The question I'm asking about those 113 is how many did anything in their first week. Someone who joins and vanishes isn't a win, however good the total looks. I've put the one-page worksheet I use in the PDF attached to this post. Three numbers, five minutes, and a guide to reading what they say. If you're working on turning YouTube viewers into Skool members, that's what I walk through in YouTube For Skool: Des

YouTube used to be my main traffic source. Now the fastest and most targeted are online events and presentations 🤯 The best channel for a community changes over time, and mine did. I'd have missed the shift if I'd kept doing what had worked before. Here are all ten ways I use, with a closer look at the three behind that change. 1. Film one long video a week and cut everything else from it. 2. Say your community's name in the video, link it in the description and a pinned comment, and make your About page match the video's promise. 3. Leave one useful comment a day in communities where your people already are, with no link in it. 4. Give each video one small resource, and make joining the way to get it. 5. Write The Skool Classifieds posts with a story ahead of the offer. 6. Go to events in person. You get fewer people than online, but they've already spoken to you before they join. 7. Test every network, then double down. Give each one the same weekly effort for four to six weeks, ask every new member where they found you, and divide joins by hours spent. Look at more than the top number, because a video keeps working after you stop and a comment doesn't. 8. Run online events with a date on them. Put the outcome and the time zone in the title, such as "Fix your About page in 30 minutes: live workshop, Thu 7 pm UK", and list it where people from other communities can find it. A date gives people a reason to join today rather than eventually. 9. Present inside other people's communities. Their members already trust the host. Comment usefully and come to their events first, then offer a 30-minute session on one specific problem, and agree with the host beforehand on what you can mention at the end. 10. Write your About page for search. Skool has no keyword box in the dashboard, so I put my main keyword in the first few paragraphs, with related terms alongside it. The PDF goes deep on all ten: how to set each one up, word-for-word scripts, templates and the mistakes I'd avoid. 👇

Dear Classified Community Peer, My name is Sylvia Becker-Hill. I'm new here, and this is my first post. It touches on my origin story with my 𝗦𝘁𝗮𝗴𝗲 𝗖𝗵𝗮𝗿𝗶𝘀𝗺𝗮 𝗦𝗼𝗰𝗶𝗲𝘁𝘆 here on Skool. My intention is to provide the midlife businesswomen experts here with inspiration, tips, and tools around their voice so they can use public speaking to grow their business, impact, and income. 𝘏𝘦𝘳𝘦 𝘺𝘰𝘶 𝘨𝘰, 𝘴𝘩𝘢𝘳𝘦 1: ___________________ World War II taught my grandmother that 𝘀𝘂𝗿𝘃𝗶𝘃𝗮𝗹 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝗺𝗲𝗮𝗻𝘁 𝘀𝗶𝗹𝗲𝗻𝗰𝗲. My mother learned to work hard, endure, and keep going—𝘀𝗶𝗹𝗲𝗻𝘁𝗹𝘆. And then there was me. As a little girl in Germany, I watched my mother leave our home before dawn to go to a job she hated. I remember making myself a promise: 𝗜 𝘄𝗶𝗹𝗹 𝗻𝗲𝘃𝗲𝗿 𝗺𝗮𝗸𝗲 𝗺𝗼𝗻𝗲𝘆 𝗱𝗼𝗶𝗻𝗴 𝘄𝗼𝗿𝗸 𝗜 𝗵𝗮𝘁𝗲. 𝗔𝗻𝗱 𝗜 𝘄𝗶𝗹𝗹 𝗻𝗲𝘃𝗲𝗿 𝘀𝗲𝗹𝗹 𝗼𝘂𝘁 𝗺𝘆 𝗱𝗿𝗲𝗮𝗺𝘀. I didn't know then that this moment would become part of a much bigger question that has followed me for most of my life: 𝗪𝗵𝗼 𝘁𝗮𝘂𝗴𝗵𝘁 𝘄𝗼𝗺𝗲𝗻 𝘁𝗼 𝘀𝗶𝗹𝗲𝗻𝗰𝗲 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀? That question eventually took me into Philosophy, Linguistics, and Gender Studies. Into nearly three decades of coaching leaders around the world. Into studying women’s voices, nervous systems, authority, speaking, business—and the invisible patterns that can make an accomplished woman suddenly shrink when the microphone is handed to her. Today, at 59, I know what I want the next decade of my work to be about: 𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝘄𝗼𝗺𝗲𝗻 𝗹𝗶𝗯𝗲𝗿𝗮𝘁𝗲 𝘁𝗵𝗲𝗶𝗿 𝘃𝗼𝗶𝗰𝗲𝘀. Not to become louder. Not to perform confidence. But 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗲 𝗳𝘂𝗹𝗹𝘆 𝗵𝗲𝗮𝗿𝗱 𝗮𝘀 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀. Because our daughters and granddaughters are listening. And now, so are the AI algorithms we are teaching to shape our future!!! We women, carry ancestral history in our voices. My question for you today: 𝗪𝗵𝗼 𝘀𝗵𝗮𝗽𝗲𝗱 𝗬𝗢𝗨𝗥 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝘃𝗼𝗶𝗰𝗲? 𝘠𝘰𝘶𝘳 𝘮𝘰𝘵𝘩𝘦𝘳? 𝘎𝘳𝘢𝘯𝘥𝘮𝘰𝘵𝘩𝘦𝘳? 𝘍𝘢𝘵𝘩𝘦𝘳? 𝘛𝘦𝘢𝘤𝘩𝘦𝘳? 𝘊𝘶𝘭𝘵𝘶𝘳𝘦? 𝘉𝘰𝘴𝘴? I'd genuinely love to hear your story in the comments.

We already have something to say! Take out pen and paper and write down the experiences, lessons and transformations you’ve lived through. Now highlight 3 stories worth telling and post them below for feedback and encouragement. Join The IMPACT EXPERIENCE here - https://www.skool.com/impact-4613/about