I cut cold email spam placement by ~70% in 48 hours across multiple client domains. …WITHOUT tweaking the copy, sending volume, or inbox warmup settings. The problem: Most ESPs can see where a domain is registered. And if it’s commonly abused by spammers or associated with sketchy infrastructure… So even your “perfect” emails start at a disadvantage. The fix: Move your cold email domains to Cloudflare. Why? Because it: • masks your registrar • adds trusted infrastructure • makes your setup look more legit to inbox providers The setup we use 👇 Step 1: Move every cold email domain to Cloudflare. Cloudflare masks your original registrar and adds enterprise-level security that email providers trust, so you land in the right folder. Just go to cloudflare.com → create a free account. Click “Add a domain.” Paste the domain. Select the free plan. It will scan and import your DNS records automatically and give you two new nameservers. Copy both. Step 2: Update your nameservers. Inside your registrar (GoDaddy, etc.): Go to domain manager → find “nameservers” Switch from Default → Custom Paste the two Cloudflare nameservers Save. Step 3: Configure DNS records correctly. Go to Cloudflare → your domain → DNS. Add/import: SPF (TXT) DKIM (TXT / CNAME) DMARC (TXT) MX records Tip: turn OFF the proxy switch in Cloudflare for these. Step 4: Create a clean, masked redirect. Go to Cloudflare → Rules → Page Rules Create a new rule: URL pattern: www.your(cold-email)domain.com/* Setting: Forwarding URL Type: 301 (Permanent Redirect) Destination: https://www.your(main)domain.com/$1 If Cloudflare asks to create an "A record", just accept it. And that’s it. What this actually does • removes hidden trust issues • improves inbox placement • reduces spam flags significantly Most people obsess over: copy tweaks subject lines A/B tests …but ignore the foundation. Cold email isn’t just messaging.

Most people track the wrong metrics. Health scores. Open rates. Dashboards that look reassuring. None of that actually tells you if your cold email is working. There’s only one deliverability question that matters: Where did the email land? • Primary inbox • Promotions • Spam That’s it. That’s the game. How I Actually Judge Deliverability I don’t guess. I test inbox placement. The simplest way to do this is by sending emails to seed accounts and checking where they land. Here’s how to read the results: Inbox (Primary) You’re good. This is where replies come from. Promotions Not ideal. Usually a copy issue. Spam System problem. Infrastructure, domains, or sending behavior needs fixing. If you don’t know where your emails are landing, you’re flying blind. Here's the real takeaway 👇 Instantly lets you run daily automated inbox placement tests with one click. It shows you exactly where your emails are landing - inbox, promotions, or spam. No guessing. No false confidence. It’s free, takes under a minute to set up, and gives you more signal than most “health scores” ever will. Once you track placement, deliverability becomes obvious, not mysterious. If you want the step-by-step setup for inbox placement testing, comment “Placement”, and I’ll send it over.

When it comes to converting leads, the follow-up process is critical. Research shows that most sales require 5-12 follow-ups, but many professionals give up after the first few attempts. Implementing AI-powered follow-ups through SMS and email ensures that you stay on top of prospects for the long haul—whether it’s 12, 24, or even 36 months. This long-term engagement means that even if a prospect isn’t ready to buy today, they’ll remember you when the time is right.

A well-structured funnel is crucial for converting potential leads into clients. One of the most effective strategies is the multi-layer Video Sales Letter (VSL) funnel. It guides prospects through a journey that educates them, qualifies them, and collects key information for you to follow up. These funnels don’t just capture leads; they filter out those who aren’t serious, saving you time. The key is ensuring your VSL content is engaging and provides value, prompting potential clients to take action.

If you want clients NOW, focus on immediate actions like Paid Ads and Cold Outreach. Both of these methods can bring in leads fast and help you scale your business. For example, running Google Ads for high-intent searches or sending cold DMs consistently can land you serious prospects. But remember: it’s about volume and consistency! Start implementing these strategies today and watch your client list grow.