When it comes to converting leads, the follow-up process is critical. Research shows that most sales require 5-12 follow-ups, but many professionals give up after the first few attempts. Implementing AI-powered follow-ups through SMS and email ensures that you stay on top of prospects for the long haul—whether it’s 12, 24, or even 36 months. This long-term engagement means that even if a prospect isn’t ready to buy today, they’ll remember you when the time is right.

A well-structured funnel is crucial for converting potential leads into clients. One of the most effective strategies is the multi-layer Video Sales Letter (VSL) funnel. It guides prospects through a journey that educates them, qualifies them, and collects key information for you to follow up. These funnels don’t just capture leads; they filter out those who aren’t serious, saving you time. The key is ensuring your VSL content is engaging and provides value, prompting potential clients to take action.

If you want clients NOW, focus on immediate actions like Paid Ads and Cold Outreach. Both of these methods can bring in leads fast and help you scale your business. For example, running Google Ads for high-intent searches or sending cold DMs consistently can land you serious prospects. But remember: it’s about volume and consistency! Start implementing these strategies today and watch your client list grow.

Video content is quickly becoming one of the most effective tools for real estate marketing. According to the National Association of Realtors, listings with video marketing see a 46% increase in inquiries. Why? Video helps potential buyers connect emotionally with a property in a way that static images or text descriptions cannot. It builds trust, increases engagement, and provides an immersive experience for viewers. Whether you’re showcasing a luxury property or offering market insights, integrating videos into your marketing strategy is essential for growth.

AI is changing the game for agencies, consultancies and many other industries, offering tools that automate time-consuming tasks like lead generation, follow-ups, and appointment booking. By incorporating AI into your workflow, you can optimize targeting, ensuring you reach the right prospects with less manual effort. Imagine having an AI system that not only finds leads but also nurtures them until they’re ready to book a listing appointment. This way, you can focus on the human aspects of closing deals while letting AI handle the heavy lifting.