i wasted weeks sending trash emails. here's what actually changed things.
So before u even read anything, I want to make this clear. It's not an email and it's not perfect, just some tips for my beginner buddies... Okay, so when i first joined this community i was totally lost. Like, genuinely had no idea what i was doing. So I did what every beginner does. opened ChatGPT, typed something like "write me a cold email for a copywriting client" and copy pasted whatever it gave me. It sounded like a LinkedIn bio was written. Then I threw it in the review channel and got the same 3 pieces of feedback every single time: "too long." "Add more curiosity." "make it shorter." So I made it shorter. Then shorter again, like an idiot. Then so short and so "curious" it genuinely made zero sense (And i know you are doing the same). Like I sent emails that were basically riddles. Nobody knew what i was offering or why they should even care. And somewhere in that process i started asking myself... is under 180 words actually backed by anything, or did someone just say it and everyone started repeating it? Because I had been reading Breakthrough Advertising by Eugene Schwartz. And if you don't know who that is, he wrote copy for brands like Rolls Royce. He was one of the greatest direct response copywriters who ever lived. And most people who claim to be seniors and rate others' emails don't even know him. Anyways, Schwartz says longer copy almost always beats short copy. not because long is better. But because the copy needs to be as long as the job requires. If your reader is cold and doesn't know you, you cannot close them in 180 words. You haven't built enough. You haven't earned enough trust for them to take action. So forget the 180 word rule. seriously. Emails aren't just sales tools. They're connection tools. and connection takes more than a tweet. But here's the thing that changed everything for me even more than that. I realized my copy wasn't even the real problem. My market was. Because it doesn't matter how good your email is if you're sending it to the wrong person.