Ulta Dropping Men's Skincare?
I was in an Ulta today to get a few items with my wife and I retreated to the one shelf section in the back corner where the "For Men" stuff is. While the signage was there, the product was not. When I inquired about the Clinique Facial moisturizer I use I was told it is gone. They said they didn't sell enough of it and they will no longer carry the "for men" products. I cannot be sure it if it is just that location (though I would think not) or if they will be still be online, but it will no longer be in store. Now we all know a lot of the products out there have no gender designation. Most moisturizers and serums can be used by anyone. But the truth is there is still a stigma of men shopping for and using these items. The subject of this post proves many still do not or will not. If labeling something "For Men" and putting it in a more "manly" package helps your average guy to use the stuff, then it has its purpose. But whether it is Ulta, Sephora, or a mall department store a man is still treated like a unicorn to be patronizing these counters and our sections are small, poorly stocked, and hidden in the back. I think this is a shame. There is nothing feminine or anti-manly to apply some lotion or a serum. But the options on where to get these are getting harder to find and the stigma will only get stronger.