Today I'm out on an Easter egg hunt because I actually have time. Not because I've got nothing on—I've got loads on—but because I batch create my content a week at a time.
Here's the thing: every week I create one blog post for a client. From that one post, I generate seven social images (I use Midjourney or Nano Banana). Then I post those seven images across Pinterest, Instagram, Facebook and my Google Business Profile. And I schedule the lot in Metricool in about 15 minutes. I don't batch 30 days. I don't do 90 days. I batch one week at a time. That's deliberate. It means I can still be reactive, still respond to what's happening in the world or my client's industry, but I'm not glued to my phone posting every day.
The workflow is simple:
- Upload my seven images
- Schedule day one to all platforms
- Duplicate, cross-post, and add alt text for the rest of the week
- Done
Honestly, it's one of the biggest time-savers I've implemented. You can do it for video content. And whatever platforms you use such as YouTube or TikTok.
If you're currently spending too long on social scheduling every day, or if you're drowning in the idea of "consistency", this might change things for you.
See you in the classroom.