A mind-altering look at email deliverability...
For those who send emails to a list (I email my list daily), email deliverability is an issue. It is a battle we will always fight. Technology plays a role, and some of the solution is on our end, and some of it is on the receiver's end. That's a topic for another post. Here is another way to tame the deliverability beast: The *BIGGEST* boost you will see to your email deliverability will come when you make a deep connection with your audience, and they are *looking* for your emails. I've already mentioned that I email my list (real estate agents and brokers) every day. I've done so for over three years. My audience is conditioned to look for my email every morning between 5 AM and 6 AM. It's reached a point where I receive dozens of emails from subscribers asking, "did you send a message today? I don't see it; can you re-send it to me?". And I always reply with a standard response… "Please check your junk mail, look for your spam filter, settings… etc." They always find the email and thank me for helping them. The solution to email deliverability is to WRITE GREAT CONTENT in your messages so that your audience wants to hear from you! When you do, they will look for your message!