Safety nets… There was a Japanese commander who was given the task of invading an island by the emperor - he knew the forces on the island were stronger and outnumbered them.. and the belief of his team was low… they knew they were beaten before they even stepped foot on the island.. They landed their boats on the shore and battle commenced… The commander then had all their boats set fire to.. That forced his forces to reassess their position… it was take the island or die never to see their loved ones again… They took the island with ease… they had no choice. If you want to take the island Burn your boats You will be surprised how much you can achieve when you have no choice.

Brand building is not just about broadcasting your message; it is about creating meaningful human connections before you ever need them. Today, contact a minimum of three people you do not currently have a relationship with, but where a connection could genuinely benefit both of you. Not to sell, pitch, or prove anything, simply to say hello and open a new door in the world. The strongest brands are built through trust, generosity, and the courage to start conversations. Simple exercise for today: Write down three names, send each person a short message, and use this prompt: “Hi [Name], I’ve noticed the work you’re doing around [specific thing] and thought it would be great to connect. Just saying hello and opening a conversation.”

I'm not going to lie. Having somebody unfollow the Wheeliehogs when they've only got 83 followers, is disappointing. I was celebrating 5 days ago because they had gone from 80 to 84 followers 🙃

If you are feeling stuck; change your position. Whether it’s going for a walk, working in a cafe for a few hours, finding a co-working space, doing something different can get you flowing again.

When the world feels overwhelming, what's the one small action you can take today that will move you to your priority goal? Priority goal is essential. We can have so many going on around us, but what do you REALLY want to work?