The Small Things Are Never Small Customers remember details. The follow-up email. The welcome. The packaging. The goodbye. The speed. Tiny moments create massive reputations. Excellence lives in the details. Today’s Action: Improve one customer touchpoint today. Just one. Then repeat tomorrow.

PREMIUM MEMBERS!!! Its accountability and problem solver day.. lets see how you have been doing on your missions.. Bring your niggles, bring your problems, bring your questions and we'll solve them as a team with some expert strategy, mindset and personal performance guidance... Check the calendar TAB for upcoming sessions and zoom links

Premium Isn’t a Price Premium is confidence. Premium is simplicity. Premium is reliability. Premium is saying no to things that dilute trust. Cheap businesses compete on price. Strong brands compete on certainty. Today’s Action: Identify one thing that makes your business feel “cheap.” Remove it.

A photo of us celebrating my daughter getting straight A's in her exam results today. She worked so hard for these results. It's funny these results mean than her previous ones because she was doing it for herself. She already had an unconditional offer for Uni but wanted to still do well. She even had to fight teachers to do Advanced Higher (Scottish exam slightly higher than an English A Level) in French. She was good at Maths so the teachers thought she should do that instead of French. I'm proud that she stood up for what she wanted to do and enjoyed doing. She went on holiday to France a month ago and people thought she was learning French in France. It helps that she loves speaking French and her school teacher is French. A very proud mum moment.

Your Team Is Your Brand Customers don’t experience strategy. They experience people. The most beautiful brand strategy in the world means nothing if your team delivers something different. Brand is an internal discipline before it’s an external identity. Today’s Action: Ask one team member: “What do you think our brand promise actually is?” Listen carefully. Don’t have a team yet??… Ask your top Customer….. dare you!