Need some clarity to get started!
Sorry for the long rant, but I need some assistance: I’m looking for help with clarity of message. I’m *eager* to start the first episode of my podcast. I’ve got my equipment set up. I used to be a video editor and producer along with making YouTube videos in the tech space, but left that niche behind. I’m not uncomfortable with production. The problem: I was an out of work creative for years. Most of my friends are the same: Former freelance editors unable to truly break into their professions, now aged out. They’re all similarly experienced cartoonists, directors, animators, writers, and actors, too. Friends, former co-workers, acquaintances - it’s a pretty dismal graveyard of unfulfilled talent and ambition. I’ve had a powerful mind shift in the past few years. I believe that it is *imperative* that creatives become entrepreneurs. The model that creatives make product for another company that determines their value at a whim, is self destructive. When artists separate their passion from their business, the new focus on financial stability frees them up to be creatively unleashed. I want creatives to change their mindsets about giving away their skillsets and being ‘fortunate to work for someone else’. However, stability must come first, and that only comes from understanding your own tribe and selling directly to them. I’m stuck because that all sounds good, but I don’t have the bag either. I’ve created my avatar, which is me from 5 years ago. I also have a niece, now 30, who went to school to be an animator but has been a Starbucks barista or retail associate for years. I already know where her path is going because all of my friends and I have been there and never elevated out of it. That is a dead end. The Pain Point is that creatives need a mindset shift. The Obsessed solution is ?????? It can’t just be motivational speeches, right? I had an awakening moment when I realized that even if I had become some high level producer or video editor, there’s no stability. What’s next? What could I even do with the skillsets I had be trying to utilize for years? That’s person in that space is the audience that I want to serve and transform. I want to help them figure out what’s next.