In this episode of The Dept. Omar sits down with entrepreneur and personal brand powerhouse Jasmine Star for one of the most transparent and tactical conversations we’ve had on building an online business from scratch. Jasmine breaks down exactly what she would do if she had to start over today with no audience, no offer, and no marketing, just experience and a desire to serve. From “going crazy on social media” with consistency, to leveraging interest-based content, pinned posts, and DMs as the future of sales, she lays out a step-by-step blueprint for turning attention into trust and trust into revenue. If you’ve ever felt stuck, inconsistent, afraid to show up, or unsure what your “thing” is, this conversation will challenge you to stop overthinking and start executing.

Over the past 7 days, we didn’t try to fix everything. We did something more important. We exposed reality. Most parents I work with care deeply. Most athletes want to succeed. But this week revealed a few hard truths: • Most families don’t start with the end in mind• Weight and nutrition are often left to “wait and see”• Recovery is usually reactive, not planned• Discomfort is avoided instead of chosen• Structure is missing — even when effort is high None of that makes anyone lazy or bad. It means the system is unclear. What stood out to me most this week wasn’t effort —it was how many families realized: “We’ve been guessing.” And guessing feels fine…until the level changes. College doesn’t expose talent.It exposes preparation. The goal of this 7-day reset was never perfection.It was awareness. If this week helped you see one habit that needs to change, one area that needs structure, or one blind spot you didn’t know you had — then it did its job. Awareness comes first.Ownership comes next. That’s MAHA in action. 👇 Reflection question: What was the biggest realization you had about your athlete this week?

Hello everyone!👋 I’m excited to be here to learn and seek wisdom from this community.

How do you guys come up with your titles? I've been making videos for 8 years and honestly I've always just kind of winged it. Lately, I've been taking things more seriously and started looking at what's already working in my niche — like which videos from other channels are way outperforming their average — and using those as a starting point. That's helped more than I expected, so I built a tool that helps with the research and generates titles for you: titlelab.app How are you all handling titles?

Ready to build a profitable personal brand online? This Monday I'm kicking off The Content To Cash Challenge, 5 days of coaching with me. JOIN HERE You'll learn how to unlock your messaging, find your audience and I reveal my content strategy that has helped me build a 7-figure business. One of the students took something I taught on DAY 1 and made $50K... If you want to add an extra 10K a month to your business join me on Monday! We don't have many spots left, but I wanted to give you one more chance to get in! Next week is gonna be life changing for so many! JOIN HERE