Your copy won't be great until you understand this
Most of your are not ready and won't make money with copywriting until you understand this crucial thing i'm going to share with you This Might be long but trust me this will be the most valuable post you will ever read on skool and the 4D community The Real reason why most you don't have clients right now is because you are not ready For outreach, You are not ready to outreach because you are not confident in your skills, Your emails won't be good until you understand how to implement the 6 Primary Email templates and when to use them But luckily for you, i have made a whole table so that you don't have to figure out what i did on my own If you are in a hurry you can just view the image and read it but i strongly recommend reading the whole thing Assuming there are 4 levels or warmth of reads 1 - Very Cold - Welcome Sequence 2- Cold - Value Sequence 3 - Warm - Promo Sequence 4- Very Warm - Hard Promo/ Can also be used along Deadline Sequences 1. CJN (Challenge Justify Need) - Best Levels: 1, 2 - Why: CJN is excellent for cold or slightly warm audiences because it challenges a commonly held belief. It grabs attention and disrupts their current mindset, encouraging them to see the need for a new approach. - Examples:Cold audience: "You’ve been taught wrong all along, and here’s why!"Slightly warm audience: "What everyone does vs. what actually works." 2. DIC (Disrupt Intrigue Click) - Best Levels: 1, 2 - Why: DIC thrives in creating intrigue and disruption, making it ideal for audiences at the start of the journey. It piques curiosity with bold statements or controversial angles, which is critical for grabbing attention in cold outreach or initial brand exposure. - Examples:Cold audience: "Why I’ll NEVER [do common action] again—and you shouldn’t either."Slightly warm audience: "What if everything you know about [niche topic] is wrong?" 3. HSO (Hook Story Offer) - Best Levels: 3, 4 - Why: HSO works best for mid-level to warm audiences. By now, the audience already knows you and has seen your reputation for providing value. A compelling story builds trust and emotional connection, while the offer solidifies your credibility and authority. - Examples:Mid-level audience: "How losing everything taught me to succeed in [niche]."Warm audience: "What [big event] taught me about [topic]—and how it can help you too."