Your copy won't be great until you understand this

Most of your are not ready and won't make money with copywriting until you understand this crucial thing i'm going to share with you

This Might be long but trust me this will be the most valuable post you will ever read on skool and the 4D community

The Real reason why most you don't have clients right now is because you are not ready For outreach,

You are not ready to outreach because you are not confident in your skills,

Your emails won't be good until you understand how to implement the 6 Primary Email templates

and when to use them

But luckily for you,

i have made a whole table so that you don't have to figure out what i did on my own

If you are in a hurry you can just view the image and read it but i strongly recommend reading the whole thing

Assuming there are 4 levels or warmth of reads

1 - Very Cold - Welcome Sequence

2- Cold - Value Sequence

3 - Warm - Promo Sequence

4- Very Warm - Hard Promo/ Can also be used along Deadline Sequences

1. CJN (Challenge Justify Need)

Best Levels: 1, 2
Why: CJN is excellent for cold or slightly warm audiences because it challenges a commonly held belief. It grabs attention and disrupts their current mindset, encouraging them to see the need for a new approach.
Examples:Cold audience: "You’ve been taught wrong all along, and here’s why!"Slightly warm audience: "What everyone does vs. what actually works."

2. DIC (Disrupt Intrigue Click)

Best Levels: 1, 2
Why: DIC thrives in creating intrigue and disruption, making it ideal for audiences at the start of the journey. It piques curiosity with bold statements or controversial angles, which is critical for grabbing attention in cold outreach or initial brand exposure.
Examples:Cold audience: "Why I’ll NEVER [do common action] again—and you shouldn’t either."Slightly warm audience: "What if everything you know about [niche topic] is wrong?"

3. HSO (Hook Story Offer)

Best Levels: 3, 4
Why: HSO works best for mid-level to warm audiences. By now, the audience already knows you and has seen your reputation for providing value. A compelling story builds trust and emotional connection, while the offer solidifies your credibility and authority.
Examples:Mid-level audience: "How losing everything taught me to succeed in [niche]."Warm audience: "What [big event] taught me about [topic]—and how it can help you too."

4. Learning Lesson Template

Best Levels: 3, 4
Why: This template provides valuable insights, aligning with audiences who already believe in your authority but want actionable takeaways. It is great for nurturing mid-warm leads who are still exploring their options but trust you to deliver value.
Examples:Mid-level audience: "Here’s the lesson that changed everything for me in [niche]."Warm audience: "Why [common advice] fails—and what works instead."

5. Listicle Email Template

Best Levels: 2, 3
Why: Listicles provide easy-to-digest, actionable value, making them perfect for slightly warm to mid-level audiences. These audiences are beginning to trust you but need more structured value to solidify that trust.
Examples:Slightly warm audience: "3 quick tips for [desired result] you can apply today."Mid-level audience: "The 5 mistakes most people make in [niche] (and how to avoid them)."

6. PAS (Problem Agitate Solution)

Best Levels: 2, 3
Why: PAS resonates with audiences who are starting to feel aligned with your messaging but need more emotional engagement to move forward. By agitating their pain points and presenting your solution, it nurtures curiosity and builds rapport.

Examples:Slightly warm audience: "Struggling with [problem]? Here’s why—and what to do instead."Mid-level audience: "How to fix [specific problem] in [timeframe]."

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