Let’s be honest: If you’re charging $5K–$15K per talk (or want to)… and you’re still not booking consistently… It’s not your talent. It’s how you’re running your business. After working behind the scenes with 50+ speakers and spending almost 2 years obsessing over the industry, these are the biggest patterns I see—over and over again: STRATEGY & POSITIONING - 🎯 No clear niche—they try to be everything to everyone - 🔄 Focusing on multiple audiences at once - 🧩 Messaging is vague and hard to remember - 🧪 Building offers before validating demand - 🧠 Trying to solve every problem for every audience - ✨ Shiny object syndrome—chasing trends instead of establishing authority - 📊 No repeatable system for outreach or visibility SALES & STRUCTURE - 😬 Fear of raising prices—still saying yes to $500 gigs that require travel and lodging - 🧾 Not charging for the real time, prep, and emotional energy it takes to deliver - 📅 Assuming a gig is locked in before the contract is signed - 🔒 Not focused on securing recurring corporate deals or longer-term training opportunities - 📋 No clear offer = no urgency = no action - 💼 Doing free gigs without collecting social proof assets (logo, video, testimonial) -If you’re speaking for free, cool. Just don’t do it empty-handed. MARKETING & COMMUNICATION - 📣 Talking about themselves instead of the audience’s problem - 📺 Overwhelming planners with long reels, cluttered websites, too many options - 🧠 Leading with technicalities instead of transformation - 📢 Saying too much instead of making the message land - ❌ No urgency in their positioning—no reason to act now - ⚡ Spending money on branding/tools before securing clients (I know $10K speakers still running off Google Sheets!) BRAND & ASSET GAPS - 👻 Ghosting social proof—no fresh content, no testimonials, no logos - 🧱 Weak online presence: no clarity, no consistency, no authority - 🗂️ Relying only on referrals with no strategy for growth - 🧭 No clear destination for decision-makers: “What am I hiring you for again?”

When I take notes, I often doodle and draw diagrams. Recently I heard of seminars using limited diagrams so attendees aren’t distracted between the speaker and the exhibits. There’s even a one-slide offer. Dies anyone have experience with designing these or know of an AI platform that can design these infographics?

Welcome to The Frequent Speaker!. This is a community to help public speaker get on paid stages with proven sales and marketing strategies. Second, introduce yourself to the community by commenting on this post. We want to know... 1. A mini-intro, 2. What you speak about and 3. Who is your target audience 4. Website and social links Once those two things are done, check out these resources: 1. Prospecting sucks (and the other lies we tell ourselves) 2. Welcome Course 3. Free Speaker Business Resources It's great to have you here! (BTW. We love GIFS 😉)

This is something that I really struggle with. I waffle all around. It's a struggle. I found this great video today.

Hi Frequent Speakers! I wanted to announce a new time for our daily accountability and prospecting time block. A few members messaged me saying they wanted to join, but it was really inconvenient because they lived on the west coast. The new time is now 12p ET / 9a PT so we can all stay accountable with the important things in business: outreach and awareness! See you at noon!