Apr 22 • 💬 General
I Studied 500+ Paid Speakers. Here’s Why Most of Them Stay Invisible.
Let’s be honest:
If you’re charging $5K–$15K per talk (or want to)…
and you’re still not booking consistently…
It’s not your talent.
It’s how you’re running your business.
After working behind the scenes with 50+ speakers and spending almost 2 years obsessing over the industry, these are the biggest patterns I see—over and over again:
STRATEGY & POSITIONING
- 🎯 No clear niche—they try to be everything to everyone
- 🔄 Focusing on multiple audiences at once
- 🧩 Messaging is vague and hard to remember
- 🧪 Building offers before validating demand
- 🧠 Trying to solve every problem for every audience
- ✨ Shiny object syndrome—chasing trends instead of establishing authority
- 📊 No repeatable system for outreach or visibility
SALES & STRUCTURE
- 😬 Fear of raising prices—still saying yes to $500 gigs that require travel and lodging
- 🧾 Not charging for the real time, prep, and emotional energy it takes to deliver
- 📅 Assuming a gig is locked in before the contract is signed
- 🔒 Not focused on securing recurring corporate deals or longer-term training opportunities
- 📋 No clear offer = no urgency = no action
- 💼 Doing free gigs without collecting social proof assets (logo, video, testimonial)
-If you’re speaking for free, cool. Just don’t do it empty-handed.
MARKETING & COMMUNICATION
- 📣 Talking about themselves instead of the audience’s problem
- 📺 Overwhelming planners with long reels, cluttered websites, too many options
- 🧠 Leading with technicalities instead of transformation
- 📢 Saying too much instead of making the message land
- ❌ No urgency in their positioning—no reason to act now
- ⚡ Spending money on branding/tools before securing clients (I know $10K speakers still running off Google Sheets!)
BRAND & ASSET GAPS
- 👻 Ghosting social proof—no fresh content, no testimonials, no logos
- 🧱 Weak online presence: no clarity, no consistency, no authority
- 🗂️ Relying only on referrals with no strategy for growth
- 🧭 No clear destination for decision-makers: “What am I hiring you for again?”
This is the truth:
If you’re an experienced speaker but still feel like you’re hustling for visibility… it’s not that you need more stuff—it’s that you need the right structure.
There’s no one-size-fits-all solution.
But here’s what always works:
Clarity. Authority. Visibility.
Build that, and gigs start chasing you.
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I Studied 500+ Paid Speakers. Here’s Why Most of Them Stay Invisible.
skool.com/the-frequent-speaker
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