Hey everyone, I’m running some Performance Max campaigns and have set "Purchase" as my account’s default goal conversion for all PM campaigns. However, I’ve noticed some discrepancies between "Conversions" and "Purchase" metrics in my reports. 1. How is "Purchase" different from "Conversions" in Google Ads? 2. Why is there a difference in the reported values of Conversions and Purchases? 3. I even have one campaign where there are 34.25 Conversions, but 0 Purchases—why could this be happening? 4. Also, why do I see decimal values for "Purchase" and "Conversions" instead of whole numbers? @Austin LeClear @Stephen Gache @Steve Cox @Mushfiq Khan @KLee Terrazas

Is it beneficial to enable these automations in Google Ads? I turned them off because I feel Google makes changes too quickly, causing my ads to enter the learning phase daily, which I don’t find ideal. @Stephen Gache What's your thoughts and experience on this.

Hi everyone. I'm trying to create a Pmax feed only, which I saw on the youtube channel grow my ads, but I'm not able to. Could someone give me a tip on how to create it? I tried to create it with filled assets and then duplicate it, to create a new one without information, but Google requires a minimum filling of titles and phrases. Could someone help me?

Hi everybody! How can I determine the most effective conversion goals to track and optimize if my primary objective is to drive visitors to my website and encourage them to purchase some products? Many thanks!

I have a total of 3,000 closely related products. Among them, 1,000 products generate consistent sales, while the remaining 2,000 haven't had any sales in the last 6 months. My plan is to run the 1,000 best-selling products with a CPA strategy and the remaining 2,000 products with a TROAS strategy. Is it good strategy? Note both strategy within PM campaigns.