Feb 1 • 💬 General discussion
CPA vs. TROAS Strategy for PM Campaigns with 3,000 Products
I have a total of 3,000 closely related products. Among them, 1,000 products generate consistent sales, while the remaining 2,000 haven't had any sales in the last 6 months. My plan is to run the 1,000 best-selling products with a CPA strategy and the remaining 2,000 products with a TROAS strategy. Is it good strategy? Note both strategy within PM campaigns.
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CPA vs. TROAS Strategy for PM Campaigns with 3,000 Products
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