šŖ CATEGORY = THE GROCERY STORE Ungating
š ⦠(Hey Sellers READ THIS) A lot of new sellers think once they get Approved⦠they can sell anything. ā Wrong. Let me break this down SIMPLE using a grocery store: šŖ CATEGORY = THE GROCERY STORE Getting ungated in a category (like Grocery)= You now have permission to walk into the store. Thatās it. Youāre inside⦠but you canāt just grab anything off the shelves yet. šļø BRAND = THE PRODUCTS INSIDE THE STORE Each brand (like snacks, coffee, etc.)= Individual products sitting on the shelves. š And guess what? Some of those brands are LOCKED. So even though youāre in the storeā¦you STILL need permission to sell certain brands. ā REAL EXAMPLE Letās say you get ungated in Grocery ā
You go to sell coffee⦠But a brand like Starbucks is restricted ā That means: - You can sell OTHER coffee brands - But NOT that one until you get ungated for it specifically š« COMMON MISTAKEš Some New sellers think: āI got ungated in Grocery, Iām good to go!ā Then BOOM š„They try listing a brand-name product⦠and get blocked.