š ⦠(Hey Sellers READ THIS)
A lot of new sellers think once they get Approved⦠they can sell anything.
ā Wrong.
Let me break this down SIMPLE using a grocery store:
šŖ CATEGORY = THE GROCERY STORE
Getting ungated in a category (like Grocery)= You now have permission to walk into the store.
Thatās it.
Youāre inside⦠but you canāt just grab anything off the shelves yet.
šļø BRAND = THE PRODUCTS INSIDE THE STORE
Each brand (like snacks, coffee, etc.)= Individual products sitting on the shelves.
š And guess what?
Some of those brands are LOCKED.
So even though youāre in the storeā¦you STILL need permission to sell certain brands.
ā REAL EXAMPLE
Letās say you get ungated in Grocery ā
You go to sell coffeeā¦
But a brand like Starbucks is restricted ā
That means:
- You can sell OTHER coffee brands
- But NOT that one until you get ungated for it specifically
š« COMMON MISTAKEš
Some New sellers think:
āI got ungated in Grocery, Iām good to go!ā
Then BOOM š„They try listing a brand-name product⦠and get blocked.