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Ecommerce Connect
35 members • $29/m
5 contributions to Ecommerce Connect
Aug 19 •
send help
Looking for some advice on what to do next for my paid ads - For context I run an ecom brand selling shaving products for women (still a baby brand). I had a video that went super viral 2 months ago and post this, I started running a retargeting campaign to target all of the fresh traffic. This was working best for the first few weeks but then results started to dwindle. I tested new creatives but it just wasn't quite working so I've now turned it off. I'm super lost about what to do from here so any pointers would be great - do I set up a top of funnel campaign and a retargeting campaign and start again or do I build off the existing retargeting campaign only and try to keep making improvements to that? Should I start running a top of funnel campaign now? What should my budget be? Any help would be greatly appreciated 🫠😅
2 likes • Aug 19
Hey Clara, I’ve always found retargeting campaigns work best if there’s new traffic feeding into the funnel, so if the viral momentum slowed then the retargeting pool might have dried up. I’d run new TOF ads in a similar format to the original ones that worked, maybe targeting lookalike audiences from your website. Layer in some interest targeting if you’ve got that going too. Once the prospecting traffic is coming in then it’ll give your retargeting campaigns fresh people to focus on. Really hard to speak to budgets since I don’t know your metrics, but maybe a 70/30 split on TOF and BOF? Whatever feels right, someone else might be able to help out with more specific budget recs 😄
Jul 29 •
Social Scheduling YAY v NAY?
Hey brains trust, what’s the consensus, or at least people’s opinions on using a social media scheduling tool? Is there any concrete data on effect on performance?
Jul 18 •
Member Intro 👋
Hey everyone, I’m Rob and I’m the Senior Digital Partner @Actually, based out of Cremorne. I’m currently recovering from “post euro summer returning to Melbourne blues”, so keen to get back into it!
0 likes • Jul 21
@Sam Despo caffeine? Twist my arm haha
Jul 20 •
Retarget ads - send help
Hey team, I've been running retargeting ads and would love some advice about what to do next. Important context: - Audience: website visitors 60 days, FB & Insta 180 days - Testing 10 creatives (mix of video and still) - Turned campaign on last Thursday night so it's been live for 4 days - $100 per day campaign budget - I have 2 ad creatives that are performing the best and their CPR is: $26 and $36 respectively - Total spent so far $322 and received 7 purchases with 30 add to carts for an average CPR of $46 I've attached an overview of the results :) Should I keep running the campaign but remove the creatives that aren't performing?? Any advice would be great 🫶
3 likes • Jul 21
Love the look of the product pages onsite and the product photography! Would be great to add some of the videos that you’ve got onto the product pages alongside the images, can help with conversions once they’re onsite 👌
Jul 17 •
Member intro! 👋🏼
Heya team! 👋🏼 I’m Liv! Influencer marketing and partnerships extraordinaire at Mingle Seasoning! 🌶️ we are forever trying to spice things up and stand out in a pretty bland category! I have 7+ years of marketing experience but have really started to specialise in influencer marketing over the last 12-18 months 💁🏼♀️💁🏼♀️
1 like • Jul 18
Love the mingle stuff coming out!
1-5 of 5
@robert-dixon-5420
Senior Digital Partner @Actually.
Stuck in a never-ending cycle of thinking I should get out more, and ignoring my TikTok time limit reminder.
Active 4d ago
Joined Jul 18, 2025
Cremorne
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