Preordersā¦To do them or not to do them?
Without preorders, marketing before launch is harder because people canāt buy yet. With preorders, you can: - Run ads early - Share the link in newsletters - Post on social media - Recruit ARC (advance reader copy) readers Instead of saying āComing soon,ā you can say āPreorder now.ā Preorders create: - Scarcity psychology (āGet it firstā) - Reader commitment - Buzz before release This is especially powerful if youāre building a series. Seeing preorder numbers gives you: - A gauge of reader interest - Insight into ad performance - Confidence heading into launch It reduces the ālaunch day anxietyā a bit. ā ļø When Preorders Might NOT Be Necessary - Youāre publishing your very first book with no audience - You donāt plan to market before release - You want to upload and launch quickly - Youāre doing rapid release (publishing books close together) If you have zero audience and no marketing plan, a preorder wonāt magically create sales! So, are you doing preorders or not?