What Broad Targeting Really Means
It’s not “everyone.” It’s optimized anyone. Broad Targeting ≠ No Targeting It’s not random. It’s Facebook picking high-probability buyers without your restrictions. That’s smarter targeting, not lazy. Why It Works • Lower CPMs • Faster learning • Constant refresh of audience pool When to Use It • When your creative is proven • When conversion events are set • When your pixel has learning history The Mistake Broad doesn’t fix bad ads. It scales great ones. The Takeaway Broad targeting works when your system does. Give the machine space — and clear signals.What Broad Targeting Really Means