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Apr 7 • Open Chat
What Broad Targeting Really Means
It’s not “everyone.”
It’s optimized anyone.
Broad Targeting ≠ No Targeting
It’s not random.
It’s Facebook picking high-probability buyers without your restrictions.
That’s smarter targeting, not lazy.
Why It Works
• Lower CPMs
• Faster learning
• Constant refresh of audience pool
When to Use It
• When your creative is proven
• When conversion events are set
• When your pixel has learning history
The Mistake
Broad doesn’t fix bad ads.
It scales great ones.
The Takeaway
Broad targeting works when your system does.
Give the machine space — and clear signals.What Broad Targeting Really Means
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What Broad Targeting Really Means
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