Jun 4 • General Annoucements
How to find your Golden ICP
Most people hit their TAM (anyone who could buy your stuff)
Some people hit their ICP (your typical buyer persona)
1% hit their Golden ICP (a specific set of accounts with 3-4 unique things being true)
The Golden ICP framework, in short, is the process of using enrichments, psychology and data to find the corner of your market which are most likely to be:
⭐ Problem Aware
⭐ Solution Aware
⭐ Change Ready
⭐ With Budget
Here is how you apply it directly to your GTM:
➡️ What problem were you solving?
➡️ What indicators show that there would be a problem present (tech-stack? hiring? slow page speed? +100 others things)
➡️ Use tools like Apify, Trigify.io, BuiltWith, Clay, OpenAI etc to score off the presence of these findings on each account
➡️ Based on the score of the signal, spend more money on the top prospects and less on the other (i.e. use BetterContact to find hot prospects but Icypeas or LeadMagic to find lower scores...economics)
You will need to hypothesise and test these triggers, and eventually you will build extreme deep knowledge of the ideal customer situation where you can help the most.
You are even able to track this on auto-pilot.
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How to find your Golden ICP
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