The old MRR metric is a grind. It’s stressful. It creates a handful of problems that we DON’T want to deal with, like: - How do we get more people to convert from a trial to a monthly plan? - Who has this “problem” often enough that they’d be WILLING to pay every month for it? - How do we keep these folks around longer? - How do we prevent them from leaving? Even if you DO get to 100 recurring customers, unless you’ve got a reliable, scalable way to get MORE customers, in a few months/years they need to be replaced. Instead of 100 users paying me $X per month with no reliable, predictable way to MORE customers… We’d rather be getting 20-30 new customers a day with a system we can scale up or down whenever we want. We’d rather have 30, $47 sales a day, every day. (That’s $1,410/day). That’s what we call DRR - Daily Recurring Revenue. Getting new customers every day is a lot less stressful that trying to find the perfect 100 or 1000 customers who will pay every month for 2 years. It’s a lot more fun because we get emails from folks saying “Thank You for this great deal!” People share it in their groups, communities, forums. And I don’t know how this works, but we ALWAYS see people signing up for monthly plans even though we’re not pushing them. It’s less stressful because we aren’t trying to keep users around and make them pay more. We aren’t building in “Churn Prevention” systems to keep people paying when they don’t want to. As NOBS - we want to make money every day. And it’s totally cool if they never use the software. Read that again. We actually PREFER it if people buy and don’t use it! It’s going to be hard to get out of the MRR mindset, into the DRR one, but it’s a lot more fun and less stressful once you do. P.S. There is nothing wrong with the MRR model. It just comes with a set of problems we don’t have to deal with, and don’t WANT to deal with. Will you let me know if you’d be OK with DRR instead of MRR?