MDM Feedback (let's workshop this) · Growthworks Community

Michele Rosenthal

Apr 25 • General Discussion

MDM Feedback (let's workshop this)

I'm crafting my MDM -- new biz, new offer.

Would love your input as I'm not exactly following FM protocol 100%.

I know that my main currency is increased revenue...

But I don't want the metric to be, i.e. "$10-15k in 90 days".

I know that's the usual, clear, consise message.

The problem is, that concept doesn't jibe with how I show up, and it won't attract the kind of people I like to work with (mid-life professionals who want to work less, earn more, and do good) who value impact (#1) over income (#2).

So, while added revenue is still my main currency, I've changed the metric to be less specific:

I help mid-life experts, authors, and entrepreneurs earn more and work less in 90 days -- without long email sequences, useless ads, or endless hours of content creation.

-- OR --

I help mid-life experts, authors, and entrepreneurs earn more and work less in 90 days -- without an email list, paid ads, or social media.

QUESTIONS:

1 - Which version do you think is stronger?

2 - Is there a better way to say the metric?

3 - Have I completely undermined MDM theory by allowing the metric to be more soft/open-ended/self-defined according to the potential client?

4 - Which "-- without..." seems more compelling to you: the one with the benefits (first version), or the one that names the features (second version)?

ORRRRRR.... thinking out loud here -- if the #1 value is impact should the currency reflect that? In which case... back to the drawingboard!

Thanks for any feedback you feel like giving. 😆 🙏

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