5 Mistakes Killing Your Cold Emails (And How to Fix Them)
Cold email works like magic when done right. But most people unknowingly kill their chances before they even hit âsend.â Here are 5 mistakes you might be makingâand how to fix them: 1. Writing Like a Sales Bro âHey, we help businesses like yours increase revenue by 200% by improving their website content Book a call today!âFix: Make it about them, not you. Start with a genuine observation or question: âNoticed youâre running paid adsâcurious, how are you handling lead follow-up right now? 2. No Personalization- Sending the same email to everyone.Fix: Add one custom line that shows you actually looked at their business: âSaw your recent campaign on Instagramâreally creative. Howâs it performing so far?â AI is getting very good at this. 3. Subject Lines That Scream Spam âIncrease Sales Now!!!âFix: Keep it natural, curious, and short: âQuick questionâ or âAbout [Their Company Name] 4. Overcomplicating the Email 3 long paragraphs explaining who you are and what you do.Fix: Keep it short and skimmableâmax 4 sentences: Problem â Curiosity â Offer â Call-to-action 5. Weak or No Call-to-Action âLet me know if interested.âFix: Give them one simple action: âWorth a quick 10-min chat this week?" Bottom line: Short, personal, conversational beats long, salesy, robotic every time. Whatâs your biggest struggle with cold emails? Drop it belowâIâll give you a fix.