Strip away your business, your systems, even your bank account. Imagine waking up tomorrow with nothing. What’s your first move? Some people would jump straight back into outreach. Others would focus on building an irresistible offer before sending a single message. Some would find a way to get quick cash flow, then reinvest into scaling. This question reveals how you really think about business:Are you a hustler who acts fast, or a strategist who sets the foundation? If you had to start again today, with $0, what would you do first?

Most people think the first client is the hardest. It feels like breaking into a locked room with no key. You’re cold DMing, testing offers, tweaking pitches, and wondering if anyone will ever say yes. But hitting $10k/month is a different kind of hard, now it’s about consistency, systems, and scaling past your own effort. It’s no longer about can you get a client? It’s about can you get clients every month, without burning out? Some say the first client is the biggest wall. Others say $10k is where most agencies die. What do you think is harder — the first “yes,” or building a system that makes $10k every month?

Most “agency owners” are not really running an agency.They’re freelancers with a fancy logo. Here’s how you know you’re stuck in freelancer mode: - You’re the one doing all the outreach. - You’re the one running all the client work. - You’re the one handling every client call. - If you stop working, the whole thing stops. That’s not a business. That’s a job you built for yourself. A real agency has 3 things: 1. A clear, repeatable offer – not “we do marketing,” but “we bring you 15 qualified appointments every month.” 2. A lead system – clients coming in consistently without you begging. 3. A delivery system – fulfillment that doesn’t rely on you doing everything yourself. When you build those 3, you stop being a freelancer in disguise and start running a business that grows without your hands in every corner. The freelancer mindset says: “I do this.”The agency mindset says: “You get this.” Which one are you really running right now?

Most website agencies make the same mistake: - “We build stunning websites.” - “We’ve been designing for 10 years.” - “We use the latest technology.” That’s all about the agency. But the prospect doesn’t care about HTML, CSS, or design awards. They care about one thing:- What does this website do for me and my business? We call this piling up on personal pronouns. Stop saying “we.” Start saying “you,” “your,” and “yours.” -Instead of: “We build responsive websites" “Your website will look perfect on any device, so your customers never bounce because of bad design.” -Instead of: “We design with SEO in mind.” “Your website will rank higher, so you get more of your ideal clients finding you every single day.” See the difference? The first talks about what the agency does. The second talks about what the client gets. Clients don’t care about code.They care about their leads.They care about their conversions.They care about their money. Pile up those personal pronouns, and watch your websites sell themselves. Look at your website agency pitch right now. Count how many times it says “we.” Replace them with “you.” That’s the fastest copy upgrade you’ll ever make.

Most agencies never cross $10k/month.Not because the owners are lazy.Not because the market is too competitive. But because they fall into the Agency Death Trap: 1. No niche focus→ They chase everyone, so they resonate with no one. 2. No clear offer→ “We do marketing” is vague. “We get you 15 qualified appointments/month” is clear. 3. No repeatable lead system→ They rely on luck, referrals, or sending 1,000 spam emails. Eventually, the pipeline dries up. The truth?If you fix just these 3 things, you’ll outlive 90% of agencies in the game. - Don’t try to do everything. -Don’t sell tasks, sell outcomes. -Don’t pray for leads—build a system that generates them daily. This is how you escape the Death Trap.