5 Mistakes Killing Your Cold Emails (And How to Fix Them)

Matt Spencer

29d • General discussion

Cold email works like magic when done right.

But most people unknowingly kill their chances before they even hit “send.”

Here are 5 mistakes you might be making—and how to fix them:

1. Writing Like a Sales Bro

“Hey, we help businesses like yours increase revenue by 200% by improving their website content

Book a call today!”Fix: Make it about them, not you.

Start with a genuine observation or question: “Noticed you’re running paid ads—curious, how are you handling lead follow-up right now?

2. No Personalization- Sending the same email to everyone.Fix: Add one custom line that shows you actually looked at their business: “Saw your recent campaign on Instagram—really creative. How’s it performing so far?” AI is getting very good at this.

3. Subject Lines That Scream Spam “Increase Sales Now!!!”Fix: Keep it natural, curious, and short: “Quick question” or “About [Their Company Name]

4. Overcomplicating the Email 3 long paragraphs explaining who you are and what you do.Fix: Keep it short and skimmable—max 4 sentences: Problem → Curiosity → Offer → Call-to-action

5. Weak or No Call-to-Action “Let me know if interested.”Fix: Give them one simple action: “Worth a quick 10-min chat this week?"

Bottom line: Short, personal, conversational beats long, salesy, robotic every time.

What’s your biggest struggle with cold emails? Drop it below—I’ll give you a fix.

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