So, I officially unlocked Level 2. Which I assume means I’m now legally obligated to stop shouting into the void and start actually building something. 🚀 ​Most people treat their business like a game of Jenga—just stacking more "stuff" on top and praying the wind doesn't blow. I’ve spent my morning with Dan Kennedy and Bernays, realizing that if the Architecture is off, no amount of glue (or caffeine) is going to save it. ☕️ ​My obsession is the L2C (Lead-to-Cash) flow. Specifically, finding that 20% leak that’s currently flooding your basement while you’re upstairs picking out wallpaper. 🌊🩺 ​Thrilled to be here with a group of "Prime Movers" who actually value the logic behind the magic. ​If you're building for the long haul and not just hoping for a lucky break... let’s talk. Here's to 2026! 🥂

🎯 If you're IN — drop a big “I’M ALL IN!” in the comments below! (We want to celebrate YOU like crazy!! 🎉) Not in yet? Still have questions? No worries — we’ve got your back! 🙌🏻 Here’s what to do: 👉🏻 Step 1: Drop your #1 burning question in the comments below — we’ll make sure you get clarity fast. 👉🏻 Step 2: If you’re ready for a personal game plan to hit the ground running, COMMENT "Schedule Me" and we’ll hook you up with a 1-on-1 strategy call! 🔥Already ready to rock and roll??* Skip the line and jump straight into Prime Mover Foundation right now! Let’s GOOOOOO!!! 🚀💥

Welcome to our corner of the internet, where we get to talk about and study the work of my mentor, Dan Kennedy. If you watch the video below, you'll see why I'm so passionate about me (and you) mastering Dan's principles. He's changed my life, and the lives of almost everyone else in this industry (even if they don't know it)... For those who want to go deeper with Dan Kennedy, I wanted to drop some quick links on where you can get access to more of Dan. I'll update this page with all of the new funnels as we roll them out. Free Stuff: 1st - Join the 'Magnetic Marketing' Email Newsletter here: https://magneticmarketing.com/ 2nd - Subscribe to Dan's podcast here: https://magneticmarketingpodcast.com/ Membership: => Join The 'NoBS Newsletter' (and get over $19,997 worth of money making info for FREE, just for saying maybe)! => Upgrade To Diamond (and get the FAX book for FREE) here: https://magneticmarketing.com/diamond-upgrade => Apply For Dan's Mastermind: https://www.renegademillionaire.com/apply Join Our Challenges & Bootcamps: - Write Like Dan Challenge - F.A.S.T. Implementation Bootcamp - Magnetic Marketing Challenge Join The Web Classes - Info Riches with Dan Kennedy Get The Books - The Ultimate Sales Letter (+ Get Ultimate Marketing Plan For FREE!) - The Direct Marketing Book

One of the most useful mental models in marketing comes from Eugene Schwartz. Levels of awareness. Not everyone who sees your ad is thinking about the same thing. Some people are problem unaware. They don’t think anything is wrong yet. Some are problem aware. They feel the pain, but don’t know what to do about it. Others are solution aware. They’re already evaluating approaches. (Yes, there are more levels = product aware, most aware but these three will carry most funnels.) Here’s where things usually break. People write one ad, for one level of awareness, and send everyone to the same opt-in page. That forces the prospect to do the mental translation. Instead, your ad and opt-in should meet people where they already are. Quick weight loss example. Problem unaware: “Why you feel tired and sluggish by 3pm every day” No weight loss mentioned. Just a symptom. Problem aware: “Why dieting and cardio stop working after a certain point” They know the pain. They don’t know the fix. Solution aware: “Why strength training beats cardio for fat loss” or “The metabolic approach to weight loss most people never try” Now the solution category is clear. Different awareness. Different headline. Different framing. Same audience. Same destination. Here’s the part most people overcomplicate. You don’t need three different funnels. In ClickFunnels, you can create one opt-in page, clone it twice, and tailor each version to a different awareness level. Then use Redirect Override to send all three to the same next page. Same thank-you page. Same VSL. Same sales page. Same backend. Different entry points. One path forward. When you do this, two things happen. Your ads get cheaper because they feel more relevant. And your funnel feels smarter because the first message matches what the prospect is already thinking. If your opt-ins feel off, it’s rarely the offer. You’re just talking to the wrong level of awareness. Simple shift. Big leverage. 🚀 - James

As this year comes to a close, I’m reflecting on the risks taken, the pivots made, the late nights, and the lessons that didn’t come cheap. Some wins were celebrated, others were quiet, but every step forward counted. Entrepreneurship isn’t a straight line—and that’s okay. Tonight, I’m choosing gratitude for the growth, joy in the journey, and excitement for what’s still ahead. Here’s to trusting the process, building with purpose, and stepping into the new year with clarity, courage, and Joy. Happy New Year's Eve!