📅 February is a 28-day trap. · eNovo Marketing Academy

📅 February is a 28-day trap.

Watch out for this month. It is the silent killer of Q1 goals.

February has 3 fewer days than January. That means 10% less time to generate revenue, but your fixed costs (rent, payroll, software) remain at 100%.

Mathematically, you have to be 10% more efficient this month just to match your January results.

The February Battle Plan: There is no time to "test" crazy ideas.

Audit January: What was your single best ad/angle last month?
Duplicate it: Don't invent anything new this week. Take what worked and create 3 visual variations of the same thing.
Raise Budget: If you have a winner, scale vertically now that the competition (the January tourists) has left and CPMs are dropping.

February rewards speed, not creativity. Sprint.

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