Title: EPIC EXECUTION Introduction: How Confidence Actually Works Most people think confidence is something you get first… then you act. That’s backwards. Confidence is something you build after action, when you collect evidence that you can do hard things. During the pandemic, a Spanish-speaking couple hired me, out of no where, to plan and decorate their wedding. It was a last minute wedding. A “small wedding” .. I mean they spent around $70,000 it was on a beautiful estate/golf club, is that small? Full coordination: vendors, timeline, decor planning & pressure, every last details.. I did everything. Here’s what’s wild: I hadn’t fully proven to myself how fluent my Spanish was. I could speak, sure. But “I can speak” is different from “I can lead a high-stakes event in Spanish and execute under pressure.” Dealing with the Bride!! and their parents in 100% Spanish etc. They eventually ended up thinking that I was Dominican. I’m not. I’m from Montréal. My first language is French. My parents are Haitian, so I learned Haitian Creole. I moved to Ontario and learned English. Spanish came later. All this to say that doing this wedding forced an identity shift: I am the kind of person who follows through. I didn’t “feel confident” first. I did the work and confidence showed up as a receipt. That is the energy of this book. If you’re an ambitious over-thinker trying to start a business, you don’t need another quote. You don’t need another course to collect. You don’t need clarity before you begin. You need an execution system that makes taking ACTION inevitable, so you can build one real offer validated by real humans, not gut feelings. That’s what you’re doing in the next 7 days. Chapter 1: The Contrarian Truth Here’s what I believe: I believe ambitious over-thinkers who want profit and freedom should design an execution system that makes action inevitable, not wait for motivation or clarity first. (more later maybe).. -------------------------------------------------------------------------------

Find your three signature brand stories: 1️⃣ Go to chatGPT and type in this prompt: "I want to define 3 signature brand stories to use as an anchor for my brand content. Based on everything you know about me - what would you say my 3 signature brand stories are?" 2️⃣ Save what chatGPT gave you to your content bank (a simple Google Drive folder/ doc will do) and practice writing from them! 3️⃣ Share your answers with us below!

Hello Unleashed To Profit Tribe! The new year is here.🥂 Is that quiet voice wondering, "Is this really it?" ready to be answered with ACTION? If you've been thinking about creating content whether you're 1️⃣ nervous, 2️⃣ haven't started, or 3️⃣ are ready to level up/do more, this is your direct invitation. I'm launching the Unleash Content Action Pack: A 12-Day Sprint on January 12th, and every single one of you is welcome. ‼️ Own 2026 Before It Owns You. It's ⏰ This isn't another rigid course. It's a flexible, high-energy mastermind built for real life. We're going to banish the fear, batch record together, and build unstoppable momentum—at YOUR pace. Here’s the Vision: - For You, By You: We address YOUR unique content blocks. Bring your ideas, your drafts, your fears. Get live feedback and energize each other. - Flexible & Focused: I will host a live session every day for 12 days (Jan 12-23). You do NOT need to attend all. Come when you can, and we’ll focus on what you need most. - Hand-Holding Built-In: We conquer the mental blocks first, then build the systems. This is maximum support where people typically stall. 🆘 The #1 Challenge? Time. We span the globe and have busy lives. 👉 I need your help to schedule this for the majority. Please comment below: - Are you interested? - Any questions/suggestions? - What times (in EST) and days—including weekends—could you possibly join? (I can't do Thursday evenings, but all other evenings are open!). My word for 2026 is EASE. I want that for you. Ease in creating, ease in building. No overwhelm allowed. (OPTIONAL) A Note on Contribution: Some amazing members suggested that my time and energy in leading this has value. So, I’ve set up a voluntary donation option (from $12+) in the Skool classroom for those who feel moved to contribute. This is entirely optional—your enthusiastic participation is the greatest gift. This sprint is happening. I'm doing it to build my own content engine, and I would LOVE nothing more than to get energized alongside you. Your participation helps us all grow and helps me craft the "secret sauce" for this community's future.

2026 is just two weeks away. Let's step into it intentionally. As the year turns, our instinct is often to sprint toward new goals. But what if the most powerful step isn't a leap forward, but a compassionate look back? A Harvard Business Review study found that teams who spent 15 minutes reflecting on lessons learned performed 23% better than those who didn't. Your own reflection isn't just nostalgia—it’s strategic fuel. So, before we rush ahead, let's honor 2025 with a gentle, honest conversation with ourselves. 📝 The Compassionate Review: Your Foundation for 2026 1. Wishesto Carry Forward: What's one lesson from 2025 that felt like a gift? What small win or insight will you gently carry with you? 2. Boundaries to Build: What is one energy-draining habit, task, or relationship dynamic you are ready to thank and release? (Our brains have a limited capacity for decision-making—protecting it is a CEO's top priority). 3. The "How" Over the "What": Instead of "grow revenue," what is one tangible, first-step action that moves you there? (e.g., "Have 2 discovery calls per week"). Clarity is kindness to your future self. 4. Non-Negotiable Nourishment: CEO performance is tied to founder health. What is one tiny, non-negotiable ritual for your sleep, movement, or mental space? (Even 5 minutes of morning quiet counts). This isn't about crafting a perfect plan. It's about creating a compass, not a rigid map. ✨ Your 2026 Theme: One Word for the Year Forget a long list. What is one word that will define your 2026? (e.g., Flow, Courage, Ease, Impact, Voice). This word becomes your filter for every big decision. 🤝 Let's Build Your Vision, Together A plan in your head is a wish. A plan you can see is a commitment. Neuroscience shows that visualizing goals in detail activates the same brain networks used to achieve them. Would you like to create your 2026 Vision Board together? If having a guided session to clarify your vision, find your inspiring visuals (on Canva or with magazines), and lock in your focus with a supportive group sounds valuable...

Most of us don’t struggle because we lack a plan or a skill. We struggle because a part of us is still on mute. You can be posting, learning, and ‘doing the work.’ But if your inner dialogue is whispering “who am I to do this?” while your hands are typing the sales page… you’re at war with yourself. This isn’t just a mindset block. It’s a profit leak. We were conditioned to outsource our truth... to seek permission, certainty, and validation from everywhere but within. That pattern doesn't just stifle creativity; it silences pricing confidence, dilutes offers, and keeps brilliant work in the drafts folder. You cannot build a bold business with a hesitant identity. Here’s a 60-second practice to reconnect (no fixing, no forcing): The Founder's Gut Check 1. Pause. Take one deep breath. 2. Say to yourself: “I need more credentials before I can charge this.” 3. Don’t think. Just feel. Does your body feel expansive (open, calm) or contracting (tight, heavy)? 4. Now try: “My experience is valid, and my offer creates real change.” 5. Notice the shift. Name it. Expansive or Contracting? Your nervous system holds a truth your overthinking mind debates. An expansive feeling is a green light. A contracting one is your body’s red flag. This week, use this check before you: - Hesitate to post that Reel - Discount your price - Say “I’m just brainstorming” instead of “I’m building” Drop a👇 below with one word: what came up for you EXPANSIVE or CONTRACTING? Start here. Your clarity... and your profit... are on the other side of that answer.