We spend so much time inside the AI bubble that I think we forget something important: Most of the world is still trying to figure out how to use AI for everyday life. @Aubrey Kerr (the podcast we recorded today!!!) Executives, managers, and professionals are not really actually using AI right now. 𝘕𝘰𝘵 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘵𝘴. 𝘕𝘰𝘵 𝘤𝘰𝘥𝘪𝘯𝘨 𝘢𝘱𝘱𝘴. 𝘕𝘰𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘷𝘪𝘳𝘢𝘭 𝘱𝘳𝘰𝘮𝘱𝘵𝘴. They’re using it to: • 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘦 𝘴𝘱𝘰𝘳𝘵𝘴 𝘴𝘤𝘩𝘦𝘥𝘶𝘭𝘦𝘴 𝘧𝘰𝘳 𝘵𝘩𝘦𝘪𝘳 𝘬𝘪𝘥𝘴 • 𝘮𝘢𝘯𝘢𝘨𝘦 𝘢𝘨𝘪𝘯𝘨 𝘱𝘢𝘳𝘦𝘯𝘵 𝘱𝘢𝘱𝘦𝘳𝘸𝘰𝘳𝘬 + 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘢𝘵𝘵𝘰𝘳𝘯𝘦𝘺 𝘥𝘦𝘵𝘢𝘪𝘭𝘴 • 𝘳𝘦𝘴𝘱𝘰𝘯𝘥 𝘵𝘰 𝘥𝘪𝘧𝘧𝘪𝘤𝘶𝘭𝘵 𝘦𝘮𝘢𝘪𝘭𝘴 𝘧𝘳𝘰𝘮 𝘣𝘰𝘴𝘴𝘦𝘴 • 𝘴𝘶𝘮𝘮𝘢𝘳𝘪𝘻𝘦 𝘮𝘦𝘦𝘵𝘪𝘯𝘨𝘴 𝘢𝘯𝘥 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴• 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘦 𝘤𝘢𝘭𝘦𝘯𝘥𝘢𝘳𝘴 𝘢𝘯𝘥 𝘵𝘦𝘢𝘮𝘴 • 𝘵𝘩𝘪𝘯𝘬 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘧𝘢𝘴𝘵𝘦𝘳 𝗠𝗲𝗮𝗻𝘄𝗵𝗶𝗹𝗲, 𝗺𝗮𝗻𝘆 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗜𝗧 𝗮𝗽𝗽𝗿𝗼𝘃𝗮𝗹, 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝘀, 𝗹𝗲𝗴𝗮𝗹 𝘀𝗶𝗴𝗻-𝗼𝗳𝗳, 𝗮𝗻𝗱 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗳𝘂𝗹𝗹𝘆 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗔𝗜. Which means… There is a MASSIVE gap between where AI creators are… and where most humans actually are. I honestly think many of us in this community are in the top 2% of adoption. And because we’re so deep in it, we start believing: “ᴇᴠᴇʀʏᴏɴᴇ ᴀʟʀᴇᴀᴅʏ ᴋɴᴏᴡꜱ ᴛʜɪꜱ.” “ᴛʜᴇʀᴇ’ꜱ ɴᴏᴛʜɪɴɢ ʟᴇꜰᴛ ᴛᴏ ᴍᴏɴᴇᴛɪᴢᴇ.” “ᴛʜᴇ ᴍᴀʀᴋᴇᴛ ɪꜱ ꜱᴀᴛᴜʀᴀᴛᴇᴅ.” I don’t think that’s true at all. I think the world is still 2-5 years behind in many ways. Which means there are still enormous opportunities to help simplify people’s lives, work, communication, organization, decisions, and daily overwhelm. You are probably sitting on skills that feel “basic” to you now…… but would completely change someone else’s day. So here’s the question: What are you making “𝘁𝗼𝗼 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱” that people actually need made simpler?

YouTube just had one of its biggest weeks of 2026. Three changes dropped that completely shift how your videos get found, how much money you make, and how people actually watch you. 1️⃣ "Ask YouTube" AI search is here (well, it's coming lol) YouTube launched a ChatGPT-style search bar (currently in beta). It's where you type a question → get a written answer → with the EXACT clip from a video that proves it. What this means: YouTube can now pull a 45-second segment from inside your video and serve it as the answer to someone's search. ✅ The pro: YouTube might pick YOUR clip, for free. 🚨 The con: If your videos have no chapters, you're invisible to this new search. Action this week: Add chapter titles to your videos 2️⃣ YouTube Premium just had its biggest growth quarter EVER Google reported earnings on April 29: - YouTube ad revenue: $9.88 BILLION last quarter (up 11%) - 350 million people now pay for Premium - Premium grew faster than any time since it launched in 2018 - YouTube paid creators $100+ BILLION over the last 4 years What this means: Premium viewers watch LONGER, DEEPER content. They're the highest-paying audience on the platform. If you're a coach, consultant, or expert creator this is YOUR boom. Action this week: Plan ONE long-form video (15+ min) on average premium viewers prefer depth. 3️⃣ Picture-in-Picture going FREE worldwide That little floating video window when you swipe to your phones main lock screen... It used to be Premium-only outside the U.S. Now: free for everyone. Globally. And it's going to be rolling out over the next few months. What this means: People will listen to your videos like a podcast way more, screen off, multitasking, half-paying-attention. Action this week: SAY the visuals out loud. Don't make people stare at the screen to follow along. @Aubrey Kerr 👀

I noticed my conversations with Claude in chat weren't carrying over to Cowork or Code. They're all separate. So I asked about it. Here's the answer I got... sharing in case it saves you time too. -------------------------------------------------------------------------------------------------------------------------------------------------- Great question, and your frustration is completely valid — this is a genuine gap in the current product. Let me break it all down clearly. The Three Tools ➡️ Claude Chat (claude.ai) This is where you are right now. It's a conversational interface — you type, Claude responds. It's best for thinking, planning, writing, analysis, and brainstorming. Memory is rich within a conversation but doesn't persist across sessions by default, and the model has no access to your local files unless you explicitly paste content in. Medium ➡️ Claude Code Claude Code is a command-line autonomous agent that operates on your local file system, reads your entire codebase, and performs multi-file coding tasks with deep architectural context. The key difference from Chat is execution: Claude AI produces text, while Claude Code takes action on your actual code. Medium It lives in your terminal (or VS Code/JetBrains plugin). It can read files, run tests, manage git, and edit code directly on your machine. ➡️ Claude Cowork Cowork is the newest tool — it lets people complete non-technical tasks in the same asynchronous way they use Claude Code. It's designed for non-developers who want to automate repetitive file management and cross-application desktop workflows without code. VentureBeat Think bulk file sorting, extracting data from PDFs, managing documents across apps — all from a chat-like interface.

Not the feeling. The order. Most people think motivation comes first. You wait until you feel ready, inspired, locked in. Then you act. That is backwards. You act first. Motivation follows. Here is what is actually happening in your brain. Every time you take a small step toward something that matters to you, your brain releases dopamine. That chemical does one thing: it tells your brain to do more of that. The reward comes after the action. Not before. This means waiting to feel ready is the one move guaranteed to keep you stuck. You do not need inspiration to start. You need one small action. A five-minute walk. One paragraph written. One email sent. Your brain takes that as a signal and builds from it. I spent years waiting to feel ready to build this movement. BUT.. The motivation came after the first post. After the first conversation. Small wins create momentum. Momentum creates motivation. Motivation sustains action. In that order. The feeling (motivation) is on the other side of the move. How you doooo-ing?

This is how you can really train Claude on your brain and your business. Credit: Ruben Hassid