We've all heard the advice: "Have a backup plan." It sounds smart. It feels safe. But what if your "Plan B" is the very thing preventing Plan A from ever happening? Let's talk about the "Backup Plan Effect." Researchers found that merely thinking through a Plan B reduces the desire to achieve the primary goal. This lower motivation translates directly into less effort and poorer performance. Your brain, in seeking the safety net, unconsciously downgrades the importance of the main mission. As Will Smith famously put it: ⏰ "There's no reason to have a plan B because it distracts from plan A."⏰ When you split your focus, you split your energy. You train your brain that "good enough" or "another option" is acceptable. Ambition gets diluted. So,❓How to Fortify Your Focus... Rewire for Plan A 🥳 The antidote isn't recklessness; it's unwavering neural commitment. You must strengthen your "Plan A" neural pathways. This is done through visualization and implementation intentions... that is, creating specific "if-then" plans for obstacles. For example: "If I feel overwhelmed, then I will review my single priority for the day and complete just that." This practice activates your brain's premotor cortex, making the steps toward your goal feel more automatic and solid when challenges arise. You're not avoiding thoughts of difficulty; you're programming your response to it, keeping you LOCKED on the primary target. You are either building a pathway to your goal, or you're building an exit ramp. Your brain can't fully commit to both. ❓What is your non-negotiable, all-in, no-backup-exits PLAN A right now? Comment it below. Declare it.👇 (Inspired by research on the "backup plan effect" from the University of Pennsylvania and Stanford.)

Sounds backwards, right? But.. Goals don't create results. Systems do. ** I have an ask, please follow me on Substack this post is expanded here: CLICK Method I will use to stop overthinking and start executing: STEP 1: Brain Dump Your Dream Life Grab a notebook. Not your phone. Paper. Write out EXACTLY what you want your future to look like. Every detail: - Where do you live? - What does your morning look like? - How much money hits your account? - Who's in your life? - How do you FEEL? Don't filter. Don't judge. Just write. 🧠 Why this works: Writing by hand activates your Reticular Activating System (RAS) — the part of your brain that filters reality. Once you define what you want, your brain starts spotting opportunities to get it. It's not magic. It's neuroscience. STEP 2: Break It Down (Reverse Engineer Your Future) Take that vision and chunk it: - 10 years: Where does this lead? - 1 year: What needs to happen this year to stay on track? - 90 days: What's the ONE focus for this quarter? - This week: What moves the needle? - Today: What are my 3 levers?' 🧠 Why this works: Your brain can't process "build a business." It CAN process "write my offer sentence today." Chunking reduces cognitive overload and turns dreams into doable. STEP 3: Identify Your 3 Daily Levers Every morning, ask yourself: "What are the 3 things I can do TODAY that will create ACTUAL progress?" Write them down. Not 10. Not 5. Three. These are your non-negotiables. Everything else is noise. 🧠 Why this works: Decision fatigue is real. By pre-deciding your 3 priorities, you save mental energy for execution instead of wasting it on "what should I do next?" STEP 4: Forget the Goals. Execute. Here's where most people mess up: They stare at the goal. They obsess over the gap. They get overwhelmed and freeze. Instead: Trust that your system is built. Now your only job is to show up and pull the 3 levers.

Remember that Toronto meetup? One of the woman asked if we’d be open to being part of her online event. Two weeks later, we’re now participating in a panel discussion together. No big strategy session. No long planning cycle. Just connection, conversation, and aligned energy moving quickly. This is something I’ve always believed in, when the energy is right and the intention is met, things don’t take long to come together. Collaboration shortens timelines. 💟 It reminds us we don’t have to build alone. ... And it opens doors in ways you can’t always plan for. Grateful for these women, this community, the conversations, and what’s unfolding next 🤍 The event is Friday .. here ..

Lydie I may be in the wrong Zoom link - I am in there but nobody else is.

This topic has been coming up a lot recently, so I want to share my thoughts on free communities, resources, and work. (Read time ~ 4 Minutes) This was written by someone else. I started free, and I recommend everyone start free because there's value that comes from free. But we should also talk about the cons of "free", because it's important to find the balance. 𝗪𝗵𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗵𝗼𝗼𝘀𝗲 𝗳𝗿𝗲𝗲 It seems easy to sell. You think.. "I want people to trust me, so I'm going to give everything away for free." 𝗕𝘂𝘁 𝗶'𝘃𝗲 𝗳𝗼𝘂𝗻𝗱 𝘁𝘄𝗼 𝗯𝗶𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗮𝘁 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 #𝟭: You attract freebie seekers. People who were never going to pay you anything ever, but will take something because there's no cost. These people have no problem wasting your time, asking for more, while knowing they will never buy. 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 #𝟮: The trust you were trying to build never gets built. Why? Because you gave them something for free. They only accepted it because it was free. They probably forgot about it. They'll probably never consume your free course. Maybe they'll skim it, but chances are they don't care about it. And tbh.. why should they? Subconsciously, people think.. "If this thing is free, it's probably of little value to the person giving it away". That trust was never built because the thing you gave away was never even consumed. People form assumptions based on your pricing. Your pricing shapes what people believe about you and your service. For proof.. A few months ago, when I had hundreds of members in this group, NO ONE showed up to calls that were free.. I was the only one in the room. I had the same information to share, but it wasn't until I held the calls in the premium tier that people began showing up and hearing what I had to say. If someone spends money for something, they put more effort into getting something out of it. That's where the trust happens. The data backs this up too.. People who buy ONE thing from you..even if it's only $1..are 12-56X more likely to buy again.