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3 contributions to The No B.S. SaaS
Start Here ===> The No B.S. SaaS Model explained
Welcome to the No B.S. SaaS - the no burnout or stress method for launching and scaling a little SaaS to $300 - $1,000 a day. Please watch this short training to get an overview of the method, and why I'm SO excited for you to learn it and implement it. We've figured out how to find high demand, easy to sell SaaS idea, validate them before we build and then scale them to 20-30 new customers a day WITHOUT all the marketing, sales, investment, hiring B.S. most founders have to deal with. Once you watch PLEASE comment below with your thoughts so I can make sure you understand the concept. It's uber-important the mindset "shifts" start taking hold in your noggin so you can move on to the next step.
Start Here ===> The No B.S. SaaS Model explained
1 like • Nov '25
Very smart. Essentially you are applying the Russel Brunson/Click Funnel philosophy to SaaS. Honestly I don't love people selling courses but I admit they are the best, way better than SaaS founders, when it comes to full-stack marketing (design, copywriting, conversion, upsells etc.).
0 likes • 8d
@Aaron Krall what stage should the startup be in to run this model? How to you suggest do adapt this model when it's pre-P/M fit?
The holy grail of SaaS growth isn't a low CAC.
It's a the Self-Liquidating Offer. Let me ‘splain: (this isn’t theory btw, there are founders in this group using this same strategy) You structure an initial offer—usually a cheap Lifetime Deal—that offsets your ad spend to acquire the customer. You spend $47 on ads. You sell a $47 starter package. Net cost to acquire a new customer = $0. Why would you want $0 profit? Because in SaaS, cash flow is the killer. Most founders spend money on Day 1 and wait 12 months to break even on subscription revenue. A Self-Liquidating Offer gives you "Zero-Day Payback." If your funnel breaks even instantly, your ad budget is theoretically unlimited. You are acquiring thousands of qualified buyers for free. 👉The goal isn't profit on the first sale; the goal is to build a list of buyers. One thing will always be true: buyers buy. And they buy more than none buyers. Once they are in your world, the real game begins. You upsell to ARR plans with pro level features, or comp products. The front end breaks even so the back end can build the empire. On average, the founders we work with break even on week 2. By week 6 they are profitable, usually 1.4-1.8x ROAS. That means for every $500 they spend (usually daily), total profit is $400. That’s daily, not weekly. And that doesn’t include the monthly promos we run to the list of customers. And boy do they buy.
The holy grail of SaaS growth isn't a low CAC.
1 like • 22d
Aaron, very interesting: how would you manage an LTD when you may have substantial storage costs? We are developing a "Dropbox/GDrive" alternative made for creative professionals so I am worried an LTD could be an expensive mistake.
Top books to sell B2B SaaS?
Hey everyone, I am looking for some books on sales for B2B SaaS. The ones I know are: - Founding Sales (apparently this is the book they give to anyone at YCombinator) - Sales Pitch Anything else?
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Nik Borghi
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@nik-borghi-2035
AlwaysBeta, Co-Founder

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Joined Nov 19, 2025