@Ric Johnson There's a done for you component when setting up the cold email machine, but there's tons of other content - like IG, Twitter, and LinkedIn strategies - weekly calls, there's the course to help you understand stuff better, guest calls, and a bunch of other stuff. Still going through all of it myself.

@Derique Lim If I'm being honest I abandoned any semblance of professionalism in the conventional sense long ago 🤣. I have long hair that goes down to my ribs, I have tons of tattoos and a big beard. Funny enough a client called me yesterday while I was taking a bong hit, but it was a Sunday and I was allowing him to intrude on my Sunday so I wasn't going to stop doing what I was doing just for him. He didn't even bat an eye, he was just grateful that I got on a video call for him. And he's an amazing client... He didn't haggle when I gave him the price, he doesn't try to get more work out of me that's beyond what we agreed upon, and I can go on and on. And in my decade as a marketer, I realized the top guys only care about one thing... results. I have a pretty good track record and currently, I perform quite a bit better than industry standards (at least when it comes to email marketing), so if I present someone with social proof and evidence of what I have done for past clients... and they're too offended by a silly joke to work with me... why would I want to work with them? These unconventional hooks don't just catch people's attention well... but they work to help me screen out people who don't have a good eye for marketing, and may be too sensitive to work with. In my last test I got four negative responses, I looked them up, because there's always a chance that I'm in the wrong and 3 out of the 4 were people with tiny businesses and wouldn't be able to pay my retainer fee, and when I googled the fourth the first page of google was full of articles on how he's a scammer (not someone I would have worked either way). But while I don't care about professionalism very much, I do care about not offending random people whom I'm cold-emailing for no reason. So as long as I don't take things too far it's fine.

@Jeff Bode agreed!