How 6-figure AI Founders convert clients
(copy them) Here’s the secret: Let your prospects know they can “always go back”. That’s it. But let’s break down why… There’s no doubt that AI solutions offer big upgrades to how people work. And big upgrades mean big changes, and big changes lead to friction and fear. Because you’re challenging what your prospects have. But this is their security. What they know is what makes them feel safe. So instead of pitching with hype, ground your offer by saying: “What you’re doing is great, if you want to stay at X level… But it’s not enough to get you to Y level… Try this. And if it’s not for you? You can always go back.” As you read that, see how good that feels? And the reason it feels so good, so light, and so honest is because you’re giving them a choice. A choice to move forward, but more importantly, a choice to go back to what they know. You’ve flipped the whole script on risk. You’re no longer threatening their security. ↳ You’re expanding their freedom. The ‘go-back’ mechanism gives them permission to try something new without fear of loss. Because your prospects don’t just fear losing money… They fear losing the operations and workflows they already trust. This is why bold guarantees don’t land when offering AI solutions. They attempt to overwrite risk with logic. Instead of addressing the deeper emotional need: → Feeling safe while exploring change. And to feel safe exploring, you need to know there is a way home. “you can always go back” IS their way home. So don’t forget to say it. __ If you enjoyed this, follow me on LinkedIn for more marketing stuff for AI Founders. I hope this helps, Dan 🤝