Here's why: ↓ - Books are mentors you can revisit anytime. - The right book can save you years of trial and error. Here are 5 must-reads for business: 1️⃣ The Lean Startup by Eric Ries Build and grow businesses through innovation and lean principles. • Test your ideas early with minimum viable products (MVPs). • Adapt quickly based on customer feedback. • Avoid wasting time and resources. ✨ Action: Identify one idea to test as an MVP this week. 2️⃣ Rich Dad Poor Dad by Robert Kiyosaki Achieve financial independence and long-term wealth. • Understand the difference between assets and liabilities. • Build passive income through smart investments. • Put financial education over formal education. ✨ Action: List your assets and liabilities. Focus on growing assets. 3️⃣ The 4-Hour Workweek by Tim Ferriss Build a life you enjoy with efficiency & outsourcing. • Find ways to work remotely and live freely. • Automate or outsource low-value tasks. • Prioritize tasks using the 80/20 rule. ✨ Action: Identify one repetitive task to outsource or automate today. 4️⃣ Think and Grow Rich by Napoleon Hill Use focus and persistence to achieve success. • Set a clear, burning desire and definite goals. • Turn failures into opportunities for growth. • Use masterminds for collaboration. ✨ Action: Write down your biggest goal and review it daily. 5️⃣ Start With Why by Simon Sinek Inspire loyalty and action by focusing on your purpose. • Build trust by clearly communicating your “Why.” • Inspire teams & customers by being authentic. • Align actions with your core values. ✨ Action: Reflect on your “Why” and write it down. The right books can change your business and life. Here’s your reading list: - The Lean Startup – Test your ideas with an MVP. - Rich Dad Poor Dad – Focus on building assets. - The 4-Hour Workweek – Automate and outsource to save time. - Think and Grow Rich – Set a clear vision and goals. - Start With Why – Discover your purpose and align your actions.

Check all these boxes, and it becomes hard to fail: 1. Subject/Preview 🔲 Does it spark curiosity with a short question? 🔲 Do you have their Name or Company? 🔲 Do you not sound like a cold email? Get attention without showing you're a cold email. The more personalized, the better. 2. Body & Intro 🔲 Is it under 60 characters? 🔲 Do you share a relevant case study? 🔲 Is your offer/lead magnet unique & desirable? Explain your offer and demonstrate its value with results. Use case studies similar to the lead's company. 3. Call To Action 🔲 Does it take under 5 minutes to get value? 🔲 Does it help solve a painful problem? 🔲 Are the directions clear & simple? Get them to show interest with a low-friction CTA. Make the value they'll receive easy to consume & understand. 4. Content & Copy 🔲 No links, videos, & images? 🔲 No spam words? (MailMeteor) 🔲 Under 6th grade reading level? (Hemmingway) Final check to ensure the email can deliver. Remove any spam words & simplify the language to increase readability.

Do you include a link to the lead magnet in the first email? This is my first campaign using a lead magnet just not sure of the process

I have been running an SEO agency based in Austin, Texas for the last 10 years and am always looking for ways to drum up more qualified leads. We have been playing with Instantly and are averaging a deal every 10,000 emails sent (2.8k contacts). I am curious if anyone in the SEO or space selling 2-5k services can share some of their past success?

Here are the 4 parts of cold email (& how to optimize them): 1. Server 🌐 Your server is where you host your domains. This can be: - Private (AWS) - Microsoft - Google Google & Microsoft have the highest trust, but they come with higher costs & complexity. On the other hand, private servers (e.g., ReachInbox) can be set up quickly and affordably, but... these have low trust and are more likely to be blacklisted. 👉 If you're new to deliverability, avoid private servers. 2. Domains 🔒 Your domains are where you host your mailboxes. What affects domain deliverability? - DNS Records - Trust Score - Age For DNS records, you want the following setup (use EasyDmarc): - BIMI (If you can) - DMARC - DKIM - SPF Domains also have an rDns record based on their origin. For the highest trust, get domains from GoDaddy. Get domains that are at least 30 days old (the older, the better). This impacts the trust score, which is increased by warming. 3. Mailboxes 📮 Mailboxes send & receive emails based on their server. Most B2B mailboxes are either Google or Microsoft. If you send an email from a Google-based mailbox to a Google-based mailbox, you have a high chance of getting through. But if you send the same email from an AWS-based mailbox, you're more likely to end up in spam. For the best deliverability: Get both Google & Microsoft mailboxes and enable provider matching. 4. Content 📝 This is the actual content & copy in the email. Generally, the more you add to your email, the lower its deliverability. Avoid any: - Links - Videos - Images - Custom code of any kind For the text you include, use MailMeteor to catch any flaggable spam words.