Copywriting is an art of persuasion. But in the bigger picture, it all looks like this: Advertising is a subset of communication. Sales is the subset of advertising. Persuasion is the subset of sales. Psychology is the subset of persuasion. So, it all comes down to psychology. Understanding consumer psychology and why customers swipe their cards is the fastest way to stash up your bank account. But there can be infinite reasons why people buy products/services. Yes, but there aren't many. It all comes down to 8 biological triggers that are naturally ingrained in our brains and tick people to buy. They are: 1. Survival, enjoyment of life, life extension. 2. Enjoyment of food and beverages. 3. Freedom from fear, pain, and danger. 4. Sexual companionship. 5. Comfortable living conditions. 6. To be superior and winning. 7. Care and protection of loved ones. 8. Social approval. Who could argue with these things? We all want them, don’t we? Can you stop caring whether or not your child looks both ways before crossing the street? (#7) Can you shake your desire to eat? (#2) Can you suppress your will to survive? (#1) Even the reason you clicked this headline was driven by #3, the fear of choosing the wrong career path. So, instead of using gimmicks that leave your (and your clients') bank accounts empty... ...Tap into the human desires that are already hardwired into all of us to write and sell better. Which of these 8 triggers do you find yourself writing for the most? Drop it in the comments below. Peace.